Vol 13, No 75 (2024)

Issue 75 of Amazonia Investiga features a diverse collection of articles that explore a wide range of contemporary issues across different fields. This issue includes studies on the application of the EFQM model in travel agencies, the genre of live text commentary in football, and the role of rhetorical and virtual communication in shaping the communication culture of future professionals. Other articles delve into holistic approaches to global environmental challenges, the development of soft, meta, and hard skills in higher education students, and the use of onomastic material in educational contexts. The issue also addresses critical topics such as human rights protection during armed conflicts, the role of fairy tales in children's reading habits, and the influence of cultural and creative competencies on the success of art students in Ukraine. Additionally, this issue covers the impact of modern learning technologies on professional training, the formation of conscious citizenship in rural education, and the ethical dimensions of leadership in the context of the Russian-Ukrainian war. The issue concludes with discussions on cultural preservation in the digital age, regional development under martial law, and the challenges and opportunities in the creative productivity of scientists.