Projetar o comportamento do cliente bancário nas mídias sociais por Theory Mining Method
Palavras-chave:
Customer’ behavior, Social Media, Theory Mining Method, Database, Data Mining.Resumo
Esta pesquisa qualitativa foi realizada por meio da mineração do comportamento do cliente, utilizando a teoria e o método de mineração de base e banco de dados. Por esta razão, 15 teorias de clientes foram aplicadas através do Twitter, telegramas e entrevistas com 10 gerentes de bancos da província do Curdistão. A compilação dos primeiros tópicos foi feita durante o processo de codificação e as categorias foram obtidas. Então, na etapa de codificação da base, foi determinada a ligação entre os paradigmas de codificação; Na etapa de codificação seletiva, todos os paradigmas de codificação são explicados. Comparado com pesquisas anteriores, pode-se constatar que o modelo atual elimina defeitos do modelo anterior e oferece um quadro completo de termos efetivos sobre o comportamento do cliente bancário e, finalmente, oferece um modelo de comportamento do cliente em bancos privados e governamentais.
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