Efeito do rótulo Halal nos alimentos sobre o comportamento de compra com o papel moderador do país de origem
Palavras-chave:
etiqueta Halal, país de origem, comportamento de compra, equações estruturais.Resumo
Esta pesquisa estuda os efeitos do rótulo halal sobre produtos alimentícios congelados sobre o comportamento das compras com o papel moderador da imagem do país de origem. Esta é uma pesquisa descritiva com base no objetivo do aplicativo. Os dados foram coletados por meio de um questionário. A sociedade estatística da pesquisa é de cidadãos muçulmanos da Malásia. Uma amostra de 384 pessoas foi estimada usando a fórmula de Cochran. De acordo com a previsão de falha no retorno de um número de questionários, 400 questionários foram distribuídos, dos quais 16 eram incompletos e incompletos, e 384 questionários saudáveis foram devolvidos. Para testar as hipóteses, modelagem de equações estruturais e software PLS e spss foram utilizados. Os resultados da pesquisa mostraram.
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Referências
bedniya, A., & Zaeim, M. N. (2011). The impact of country of origin and ethnocentrism as major dimensions in consumer purchasing behavior in fashion industry. European Journal of Economics, Finance and Administrative Sciences, 21(4), 22-41.
Ahmed, Z, Johnson; Xia, Y; and Chen, K, F. (2004). Does Country of Origin Matter for Low-Involvement Products? International Marketing Review, Vol 21(1), PP: 102-120.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alvin G. (2010). Marketing. Rezvani, H, and Shirvani, A. Kindly publishing. Second edition. Tehran.
Aziz, Y. A., & Chok, N. V. (2012). The Role of Halal Awareness and Halal Certification in Influencing non-Muslims' Purchase Intention.
Baker, M, &, Saren, M. (2013). Marketing Theory: A Student Text Edition 2th (54).
Bruil, R. R. (2010). Halal logistics and the impact of consumer perceptions (Master's thesis, University of Twente).
Davari & Rezazadeh, 2014. Structural Equations with Ples. Tehran. Publishing Negah Danesh.
Dharma, M; Tuah P; Yossie R, (2018). Country of origin as a moderator of halal label and purchase behavior. Journal of Business and Retail Management Research (JBRMR), Vol. 12 Issue 2, January 2018.
Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667-674.
Ha-Brookshire, J., & Yoon, S. H. (2012). Country of origin factors influencing US consumers' perceived price for multinational products. Journal of Consumer Marketing, 29(6), 445-454.
Hanzaee, K. H., & Ramezani, M. R. (2011). Intention to halal products in the world markets. Interdisciplinary Journal of Research in Business, 1(5), 1-7.
Ismoyowati, D. (2015). Halal food marketing: a case study on consumer behavior of chicken-based processed food consumption in central part of Java, Indonesia. Agriculture and Agricultural Science Procedia, 3, 169-172.
Keller, K, L. (2003). Strategic brand management: building, measuring, and managing brand Equity, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. & A. G., (2006). Principles of Marketing. 11th ed. USA: Prentice -Hall.
Lee, J. K., & Lee, W. N. (2009). Country-of-origin effects on consumer product evaluation and purchase intention: The role of objective versus subjective knowledge. Journal of International Consumer Marketing, 21(2), 137-151.
Nasution, M. D. T. P., & Rossanty, Y. (2018). Country of origin as a moderator of halal label and purchase behaviour. Journal of Business and Retail Management Research, 12(2).
Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American journal of economics, 2(4), 87-92.
Ranjbarian, B & Gholizadeh, J, (2008). The impact of the country of origin on customer purchasing decisions studied by students at the University of Isfahan. Knowledge Management of the Year 21. Pages 37-53.
Rarick, C., Falk, G., Barczyk, C., & Feldman, L. (2012). Marketing to Muslims: The growing importance of Halal products. Journal of the international academy for case studies, 18(1), 81-86.
Rezvani, S., Shenyari, G., Dehkordi, G. J., Salehi, M., Nahid, N., & Soleimani, S. (2012). Country of origin: A study over perspective of intrinsic and extrinsic cues on consumerspurchase decision. Business Management Dynamics, 1(11), 68-75.
Senobar, Naser; Free thinker, Mohammad Ali; Radha, N (2010). Islamic values in marketing mix decision (case study of food industry companies). Journal of Islamic Economics. 37: 173 to 202.
Shaari, J. A. N., & Mohd Arifin, N. S. (2009). Dimension of halal purchase intention: A preliminary study.
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105-110.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., & Elias, S. J. (2010). Factors affecting purchase intention of organic food in Malaysia’s Kedah state. Cross-Cultural Communication, 6(2), 105-116.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., Elias, S. J., & Sadek, D. M. (2010). Purchase intention of organic food in Malaysia; A religious overview. International Journal of Marketing Studies, 2(1), 96.
Shiraz, M & Nooripour, A (2014). Halal Food: A Survey of Factors Affecting Consumer Intention in Europe. Journal of Research in New Marketing Research, Year 4, Issue 1, Serial No. (12), Spring 2014, pp. 73-92.
Soesilowati,E.S.(2010).Business Opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal Food Consumption. Journal of Indonesian Social Sciences and Humanities. 3,151–160.
Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand?. Journal of Islamic Marketing, 1(2), 107-123.
Ahmed, Z, Johnson; Xia, Y; and Chen, K, F. (2004). Does Country of Origin Matter for Low-Involvement Products? International Marketing Review, Vol 21(1), PP: 102-120.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alvin G. (2010). Marketing. Rezvani, H, and Shirvani, A. Kindly publishing. Second edition. Tehran.
Aziz, Y. A., & Chok, N. V. (2012). The Role of Halal Awareness and Halal Certification in Influencing non-Muslims' Purchase Intention.
Baker, M, &, Saren, M. (2013). Marketing Theory: A Student Text Edition 2th (54).
Bruil, R. R. (2010). Halal logistics and the impact of consumer perceptions (Master's thesis, University of Twente).
Davari & Rezazadeh, 2014. Structural Equations with Ples. Tehran. Publishing Negah Danesh.
Dharma, M; Tuah P; Yossie R, (2018). Country of origin as a moderator of halal label and purchase behavior. Journal of Business and Retail Management Research (JBRMR), Vol. 12 Issue 2, January 2018.
Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667-674.
Ha-Brookshire, J., & Yoon, S. H. (2012). Country of origin factors influencing US consumers' perceived price for multinational products. Journal of Consumer Marketing, 29(6), 445-454.
Hanzaee, K. H., & Ramezani, M. R. (2011). Intention to halal products in the world markets. Interdisciplinary Journal of Research in Business, 1(5), 1-7.
Ismoyowati, D. (2015). Halal food marketing: a case study on consumer behavior of chicken-based processed food consumption in central part of Java, Indonesia. Agriculture and Agricultural Science Procedia, 3, 169-172.
Keller, K, L. (2003). Strategic brand management: building, measuring, and managing brand Equity, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. & A. G., (2006). Principles of Marketing. 11th ed. USA: Prentice -Hall.
Lee, J. K., & Lee, W. N. (2009). Country-of-origin effects on consumer product evaluation and purchase intention: The role of objective versus subjective knowledge. Journal of International Consumer Marketing, 21(2), 137-151.
Nasution, M. D. T. P., & Rossanty, Y. (2018). Country of origin as a moderator of halal label and purchase behaviour. Journal of Business and Retail Management Research, 12(2).
Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American journal of economics, 2(4), 87-92.
Ranjbarian, B & Gholizadeh, J, (2008). The impact of the country of origin on customer purchasing decisions studied by students at the University of Isfahan. Knowledge Management of the Year 21. Pages 37-53.
Rarick, C., Falk, G., Barczyk, C., & Feldman, L. (2012). Marketing to Muslims: The growing importance of Halal products. Journal of the international academy for case studies, 18(1), 81-86.
Rezvani, S., Shenyari, G., Dehkordi, G. J., Salehi, M., Nahid, N., & Soleimani, S. (2012). Country of origin: A study over perspective of intrinsic and extrinsic cues on consumerspurchase decision. Business Management Dynamics, 1(11), 68-75.
Senobar, Naser; Free thinker, Mohammad Ali; Radha, N (2010). Islamic values in marketing mix decision (case study of food industry companies). Journal of Islamic Economics. 37: 173 to 202.
Shaari, J. A. N., & Mohd Arifin, N. S. (2009). Dimension of halal purchase intention: A preliminary study.
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105-110.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., & Elias, S. J. (2010). Factors affecting purchase intention of organic food in Malaysia’s Kedah state. Cross-Cultural Communication, 6(2), 105-116.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., Elias, S. J., & Sadek, D. M. (2010). Purchase intention of organic food in Malaysia; A religious overview. International Journal of Marketing Studies, 2(1), 96.
Shiraz, M & Nooripour, A (2014). Halal Food: A Survey of Factors Affecting Consumer Intention in Europe. Journal of Research in New Marketing Research, Year 4, Issue 1, Serial No. (12), Spring 2014, pp. 73-92.
Soesilowati,E.S.(2010).Business Opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal Food Consumption. Journal of Indonesian Social Sciences and Humanities. 3,151–160.
Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand?. Journal of Islamic Marketing, 1(2), 107-123.
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Publicado
2018-08-30
Como Citar
YazdiZadeh, A. (2018). Efeito do rótulo Halal nos alimentos sobre o comportamento de compra com o papel moderador do país de origem. Amazonia Investiga, 7(15), 332–344. Recuperado de https://amazoniainvestiga.info/index.php/amazonia/article/view/464
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