Efecto de la etiqueta Halal en los alimentos en el comportamiento de compra con papel moderador del país de origen
Palabras clave:
etiqueta Halal, país de origen, comportamiento de compra, ecuaciones estructurales.Resumen
Esta investigación estudia los efectos de la etiqueta halal en los productos de alimentos congelados en el comportamiento de las compras con el papel moderador de la imagen del país de origen. Esta es una encuesta descriptiva basada en el propósito de la aplicación. Los datos fueron recogidos a través de un cuestionario. La sociedad estadística de la investigación son los ciudadanos musulmanes de Malasia. Se estimó una muestra de 384 personas utilizando la fórmula de Cochran. Según la predicción de la falta de devolución de un número de cuestionarios, se distribuyeron 400 cuestionarios, de los cuales 16 estaban incompletos e incompletos, y se devolvieron 384 cuestionarios sanos. Para probar las hipótesis, se utilizaron modelos de ecuaciones estructurales y software PLS y spss. Los resultados de la investigación mostraron.
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bedniya, A., & Zaeim, M. N. (2011). The impact of country of origin and ethnocentrism as major dimensions in consumer purchasing behavior in fashion industry. European Journal of Economics, Finance and Administrative Sciences, 21(4), 22-41.
Ahmed, Z, Johnson; Xia, Y; and Chen, K, F. (2004). Does Country of Origin Matter for Low-Involvement Products? International Marketing Review, Vol 21(1), PP: 102-120.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alvin G. (2010). Marketing. Rezvani, H, and Shirvani, A. Kindly publishing. Second edition. Tehran.
Aziz, Y. A., & Chok, N. V. (2012). The Role of Halal Awareness and Halal Certification in Influencing non-Muslims' Purchase Intention.
Baker, M, &, Saren, M. (2013). Marketing Theory: A Student Text Edition 2th (54).
Bruil, R. R. (2010). Halal logistics and the impact of consumer perceptions (Master's thesis, University of Twente).
Davari & Rezazadeh, 2014. Structural Equations with Ples. Tehran. Publishing Negah Danesh.
Dharma, M; Tuah P; Yossie R, (2018). Country of origin as a moderator of halal label and purchase behavior. Journal of Business and Retail Management Research (JBRMR), Vol. 12 Issue 2, January 2018.
Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667-674.
Ha-Brookshire, J., & Yoon, S. H. (2012). Country of origin factors influencing US consumers' perceived price for multinational products. Journal of Consumer Marketing, 29(6), 445-454.
Hanzaee, K. H., & Ramezani, M. R. (2011). Intention to halal products in the world markets. Interdisciplinary Journal of Research in Business, 1(5), 1-7.
Ismoyowati, D. (2015). Halal food marketing: a case study on consumer behavior of chicken-based processed food consumption in central part of Java, Indonesia. Agriculture and Agricultural Science Procedia, 3, 169-172.
Keller, K, L. (2003). Strategic brand management: building, measuring, and managing brand Equity, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. & A. G., (2006). Principles of Marketing. 11th ed. USA: Prentice -Hall.
Lee, J. K., & Lee, W. N. (2009). Country-of-origin effects on consumer product evaluation and purchase intention: The role of objective versus subjective knowledge. Journal of International Consumer Marketing, 21(2), 137-151.
Nasution, M. D. T. P., & Rossanty, Y. (2018). Country of origin as a moderator of halal label and purchase behaviour. Journal of Business and Retail Management Research, 12(2).
Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American journal of economics, 2(4), 87-92.
Ranjbarian, B & Gholizadeh, J, (2008). The impact of the country of origin on customer purchasing decisions studied by students at the University of Isfahan. Knowledge Management of the Year 21. Pages 37-53.
Rarick, C., Falk, G., Barczyk, C., & Feldman, L. (2012). Marketing to Muslims: The growing importance of Halal products. Journal of the international academy for case studies, 18(1), 81-86.
Rezvani, S., Shenyari, G., Dehkordi, G. J., Salehi, M., Nahid, N., & Soleimani, S. (2012). Country of origin: A study over perspective of intrinsic and extrinsic cues on consumerspurchase decision. Business Management Dynamics, 1(11), 68-75.
Senobar, Naser; Free thinker, Mohammad Ali; Radha, N (2010). Islamic values in marketing mix decision (case study of food industry companies). Journal of Islamic Economics. 37: 173 to 202.
Shaari, J. A. N., & Mohd Arifin, N. S. (2009). Dimension of halal purchase intention: A preliminary study.
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105-110.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., & Elias, S. J. (2010). Factors affecting purchase intention of organic food in Malaysia’s Kedah state. Cross-Cultural Communication, 6(2), 105-116.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., Elias, S. J., & Sadek, D. M. (2010). Purchase intention of organic food in Malaysia; A religious overview. International Journal of Marketing Studies, 2(1), 96.
Shiraz, M & Nooripour, A (2014). Halal Food: A Survey of Factors Affecting Consumer Intention in Europe. Journal of Research in New Marketing Research, Year 4, Issue 1, Serial No. (12), Spring 2014, pp. 73-92.
Soesilowati,E.S.(2010).Business Opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal Food Consumption. Journal of Indonesian Social Sciences and Humanities. 3,151–160.
Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand?. Journal of Islamic Marketing, 1(2), 107-123.
Ahmed, Z, Johnson; Xia, Y; and Chen, K, F. (2004). Does Country of Origin Matter for Low-Involvement Products? International Marketing Review, Vol 21(1), PP: 102-120.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alvin G. (2010). Marketing. Rezvani, H, and Shirvani, A. Kindly publishing. Second edition. Tehran.
Aziz, Y. A., & Chok, N. V. (2012). The Role of Halal Awareness and Halal Certification in Influencing non-Muslims' Purchase Intention.
Baker, M, &, Saren, M. (2013). Marketing Theory: A Student Text Edition 2th (54).
Bruil, R. R. (2010). Halal logistics and the impact of consumer perceptions (Master's thesis, University of Twente).
Davari & Rezazadeh, 2014. Structural Equations with Ples. Tehran. Publishing Negah Danesh.
Dharma, M; Tuah P; Yossie R, (2018). Country of origin as a moderator of halal label and purchase behavior. Journal of Business and Retail Management Research (JBRMR), Vol. 12 Issue 2, January 2018.
Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667-674.
Ha-Brookshire, J., & Yoon, S. H. (2012). Country of origin factors influencing US consumers' perceived price for multinational products. Journal of Consumer Marketing, 29(6), 445-454.
Hanzaee, K. H., & Ramezani, M. R. (2011). Intention to halal products in the world markets. Interdisciplinary Journal of Research in Business, 1(5), 1-7.
Ismoyowati, D. (2015). Halal food marketing: a case study on consumer behavior of chicken-based processed food consumption in central part of Java, Indonesia. Agriculture and Agricultural Science Procedia, 3, 169-172.
Keller, K, L. (2003). Strategic brand management: building, measuring, and managing brand Equity, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. & A. G., (2006). Principles of Marketing. 11th ed. USA: Prentice -Hall.
Lee, J. K., & Lee, W. N. (2009). Country-of-origin effects on consumer product evaluation and purchase intention: The role of objective versus subjective knowledge. Journal of International Consumer Marketing, 21(2), 137-151.
Nasution, M. D. T. P., & Rossanty, Y. (2018). Country of origin as a moderator of halal label and purchase behaviour. Journal of Business and Retail Management Research, 12(2).
Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American journal of economics, 2(4), 87-92.
Ranjbarian, B & Gholizadeh, J, (2008). The impact of the country of origin on customer purchasing decisions studied by students at the University of Isfahan. Knowledge Management of the Year 21. Pages 37-53.
Rarick, C., Falk, G., Barczyk, C., & Feldman, L. (2012). Marketing to Muslims: The growing importance of Halal products. Journal of the international academy for case studies, 18(1), 81-86.
Rezvani, S., Shenyari, G., Dehkordi, G. J., Salehi, M., Nahid, N., & Soleimani, S. (2012). Country of origin: A study over perspective of intrinsic and extrinsic cues on consumerspurchase decision. Business Management Dynamics, 1(11), 68-75.
Senobar, Naser; Free thinker, Mohammad Ali; Radha, N (2010). Islamic values in marketing mix decision (case study of food industry companies). Journal of Islamic Economics. 37: 173 to 202.
Shaari, J. A. N., & Mohd Arifin, N. S. (2009). Dimension of halal purchase intention: A preliminary study.
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105-110.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., & Elias, S. J. (2010). Factors affecting purchase intention of organic food in Malaysia’s Kedah state. Cross-Cultural Communication, 6(2), 105-116.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., Elias, S. J., & Sadek, D. M. (2010). Purchase intention of organic food in Malaysia; A religious overview. International Journal of Marketing Studies, 2(1), 96.
Shiraz, M & Nooripour, A (2014). Halal Food: A Survey of Factors Affecting Consumer Intention in Europe. Journal of Research in New Marketing Research, Year 4, Issue 1, Serial No. (12), Spring 2014, pp. 73-92.
Soesilowati,E.S.(2010).Business Opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal Food Consumption. Journal of Indonesian Social Sciences and Humanities. 3,151–160.
Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand?. Journal of Islamic Marketing, 1(2), 107-123.
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Publicado
2018-08-30
Cómo citar
YazdiZadeh, A. (2018). Efecto de la etiqueta Halal en los alimentos en el comportamiento de compra con papel moderador del país de origen. Amazonia Investiga, 7(15), 332–344. Recuperado a partir de https://amazoniainvestiga.info/index.php/amazonia/article/view/464
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