Determinantes do consumo sustentável em categorias de produtos de alto e baixo envolvimento
Palavras-chave:
Consumo sustentável, teoria do marco de objetivos, categorias de produtos de alta e baixa participação, fatores motivacionais.Resumo
O objetivo desta investigação é explorar os determinantes do consumo, com respeito à teoria do Marco de Objetivos. O estúdio tem adotado as categorias de produtos de alta e baixa para identificar o fator motivacional e mais relevante em cada uma das categorias. Esta é uma validação e extensão da teoria da estrutura de objetivos configurados em um contexto no contexto da configuração de uma nação em desenvolvimento. Os fatores motivacionais, ganancias, motivaciones hedónicas e normativas que se apresentam como preditoras das intenções dos consumidores de produtos productos. Tambem se determinou que os efectivos integrados dos factores motivacionais sao estipulosos exaustivos sobre os ellos com respeito a todo o consumo sostenible. El estudio sigue una técnica de method de investigación cuantitativa y recopila los datos mediante un cuestionario adaptado. Para fazer as muestras, fazer várias mudanças de modo a detectar a natureza, utilizar a técnica PLS-SEM para avaliar a medicação e os modelos estruturais. Para ambas as partes, consulte os resultados e as sugestões em consecuencia. O estudo da informação é dos responsáveis políticos e profissionais. Também são sugeridas áreas de investigação na área.
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