Atitude do consumidor e intenção de compra em relação a produtos têxteis orgânicos
Palavras-chave:
Atitude do Consumidor, Produtos Têxteis Orgânicos, Consciência em Saúde, Preocupação Ambiental, Conhecimento do Consumidor, Normas Subjetivas, Normas Pessoais e Intenção de Compra ao Consumidor.Resumo
A mobilização social para vários problemas ambientais mudou as atitudes do consumidor e induziu decisões de compra em relação aos produtos têxteis orgânicos. O principal objetivo do presente estudo foi entender as atitudes do consumidor em relação às intenções de compra de produtos têxteis verdes em países em desenvolvimento como o Paquistão. O modelo foi desenvolvido usando a teoria do comportamento planejado e mais uma tentativa de estender o TPB, adicionando construtos adicionais (preocupação ambiental, normas pessoais, consciência de saúde e conhecimento do consumidor). Os dados foram coletados por meio de e-mails e questionário de pesquisa autoaplicável. O Smart PLS 3 foi usado para análise de dados. Os achados do estudo revelam que a Consciência em Saúde, a consciência do consumidor, a preocupação ambiental e as normas pessoais tiveram uma relação positiva com a atitude do consumidor. Mas as Normas Subjetivas tiveram um impacto insignificante na atitude do consumidor. Por outro lado, a atitude do consumidor medeia o efeito de diferentes fatores (IV) na intenção de compra (DV). Em última análise, a atitude positiva do consumidor resultou na intenção de compra de produtos orgânicos têxteis. As conclusões do presente estudo fornecem importantes implicações práticas e teóricas para o comportamento do comprador em relação a produtos têxteis verdes.
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Koh, A. J., Yasur-Landau, A., & Cline, E. H. (2014). Characterizing a Middle Bronze Palatial Wine Cellar from Tel Kabri, Israel. PloS one, 9(8), e106406.
Lee, K. (2010). The green purchase behavior of Hong Kong young consumers: The role of peer influence, local environmental involvement, and concrete environmental knowledge. Journal of international consumer marketing, 23(1), 21-44.
Li, L., Yu, Y., Ye, G. J., Ge, Q., Ou, X., Wu, H., ... & Zhang, Y. (2014). Black phosphorus field-effect transistors. Nature nanotechnology, 9(5), 372.
Lodorfos, G. N., & Dennis, J. (2008). Consumers’ intent: in the organic food market. Journal of Food Products Marketing, 14(2), 17-38.
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Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British food journal, 107(8), 606-625.
Schwartz, S. H. (1973). Normative explanations of helping behavior: A critique, proposal, and empirical test. Journal of Experimental Social Psychology, 9(4), 349-364.
Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2003). Cultural influences on Chinese consumers’ intentions to purchase apparel: test and extension of the Fishbein behavioral intentional model. Clothing and Textiles Research Journal, 21(2), 89-99.
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104.
Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British food journal, 107(11), 808-822.
Tsakiridou, E., Boutsouki, C., Zotos, Y., & Mattas, K. (2008). Attitudes and behaviour towards organic products: an exploratory study. International Journal of Retail & Distribution Management, 36(2), 158-175.
Varshneya, G., Pandey, S. K., & Das, G. (2017). Impact of social influence and green consumption values on purchase intention of organic clothing: a study on collectivist developing economy. Global Business Review, 18(2), 478-492.
Wesley, S. C., Lee, M. Y., & Kim, E. Y. (2012). The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea. Journal of Global Marketing, 25(1), 29-44.
Yang, M., Al-Shaaban, S., & Nguyen, T. B. (2014). Consumer attitude and purchase intention towards organic food: A quantitative study of China.
Zhao, X., Lynch Jr, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of consumer research, 37(2), 197-206.
Aertsens, J., Verbeke, W., Mondelaers, K., & Van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: a review. British food journal, 111(10), 1140-1167.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Ajzen, I. (2001). Nature and operation of attitudes. Annual review of psychology, 52(1), 27-58.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour.
Alhakami, A. S., & Slovic, P. (1994). A psychological study of the inverse relationship between perceived risk and perceived benefit. Risk analysis, 14(6), 1085-1096.
Boone, N. (1999). Blending organic cotton with conventional cotton. Organic Cotton: From Field to Final Product, 111-112.
Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of consumer research, 1-16.
Chan, R. Y. (2001). Determinants of Chinese consumers' green purchase behavior. Psychology & marketing, 18(4), 389-413.
Cheah, I., & Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Marketing Intelligence & Planning, 29(5), 452-472.
Chen, M. F. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food Quality and preference, 18(7), 1008-1021.
Chryssochoidis, G. (2000). Repercussions of consumer confusion for late introduced differentiated products. European Journal of Marketing, 34(5/6), 705-722.
Connolly, J., & Prothero, A. (2003). Sustainable consumption: consumption, consumers and the commodity discourse. Consumption, Markets and Culture, 6(4), 275-291.
Dean, M., Raats, M. M., & Shepherd, R. (2008). Moral Concerns and Consumer Choice of Fresh and Processed Organic Foods 1. Journal of Applied Social Psychology, 38(8), 2088-2107.
Dunlap, R., & Jones, R. (2002). Environmental concern: Conceptual and measurement issues. In Handbook of environmental sociology, ed. R. Dunlap and W. Michelson. London: Greenwood.
Eagly, A. H., & Chaiken, S. (2007). The advantages of an inclusive definition of attitude. Social cognition, 25(5), 582-602.
Ellen, P. S., Wiener, J. L., & Cobb-Walgren, C. (1991). The role of perceived consumer effectiveness in motivating environmentally conscious behaviors. Journal of public policy & marketing, 102-117.
F. Hair Jr, J., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Fotopoulos, C., & Krystallis, A. (2002). Organic product avoidance: reasons for rejection and potential buyers’ identification in a countrywide survey. British Food Journal, 104(3/4/5), 233-260.
Gracia Royo, A., & Magistris, T. D. (2007). Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy.
Grønhøj, A., & Thøgersen, J. (2012). Action speaks louder than words: The effect of personal attitudes and family norms on adolescents’ pro-environmental behaviour. Journal of Economic Psychology, 33(1), 292-302.
Han, T. I. (2014). Understanding the Effects of Social Norms and Knowledge on Socially Responsible Consumer Behavior (SRCB) (Doctoral dissertation, The Ohio State University).
Haytko, D. L., & Matulich, E. (2008). Green advertising and environmentally responsible consumer behaviors: Linkages examined. Journal of Management and Marketing Research, 1, 2.
Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. The Journal of environmental education, 18(2), 1-8.
Honkanen, P., Verplanken, B., & Olsen, S. O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour: An International Research Review, 5(5), 420-430.
Hustvedt, G., & Dickson (2006). Consumer preferences for blended organic cotton apparel (Doctoral dissertation, Kansas State University).
Hustvedt, G., & Dickson, M. A. (2009). Consumer likelihood of purchasing organic cotton apparel: Influence of attitudes and self-identity. Journal of Fashion Marketing and Management: An International Journal, 13(1), 49-65.
Jang, J., Ko, E., Chun, E., & Lee, E. (2012). A study of a social content model for sustainable development in the fast fashion industry. Journal of Global Fashion Marketing, 3(2), 61-70.
Jonasz, S., Chait, J., & Masson, A. (2009). U.S. Patent No. 7,591,605. Washington, DC: U.S. Patent and Trademark Office..
Kang, J., Liu, C., & Kim, S. H. (2013). Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37(4), 442-452.
Kim, H. S., & Damhorst, M. L. (1998). Environmental concern and apparel consumption. Clothing and Textiles Research Journal, 16(3), 126-133.
Koh, A. J., Yasur-Landau, A., & Cline, E. H. (2014). Characterizing a Middle Bronze Palatial Wine Cellar from Tel Kabri, Israel. PloS one, 9(8), e106406.
Lee, K. (2010). The green purchase behavior of Hong Kong young consumers: The role of peer influence, local environmental involvement, and concrete environmental knowledge. Journal of international consumer marketing, 23(1), 21-44.
Li, L., Yu, Y., Ye, G. J., Ge, Q., Ou, X., Wu, H., ... & Zhang, Y. (2014). Black phosphorus field-effect transistors. Nature nanotechnology, 9(5), 372.
Lodorfos, G. N., & Dennis, J. (2008). Consumers’ intent: in the organic food market. Journal of Food Products Marketing, 14(2), 17-38.
Myers, D., & Stolton, S. (Eds.). (1999). Organic cotton: from field to final product. London: Intermediate Technology Publications.
Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British food journal, 107(8), 606-625.
Schwartz, S. H. (1973). Normative explanations of helping behavior: A critique, proposal, and empirical test. Journal of Experimental Social Psychology, 9(4), 349-364.
Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2003). Cultural influences on Chinese consumers’ intentions to purchase apparel: test and extension of the Fishbein behavioral intentional model. Clothing and Textiles Research Journal, 21(2), 89-99.
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104.
Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British food journal, 107(11), 808-822.
Tsakiridou, E., Boutsouki, C., Zotos, Y., & Mattas, K. (2008). Attitudes and behaviour towards organic products: an exploratory study. International Journal of Retail & Distribution Management, 36(2), 158-175.
Varshneya, G., Pandey, S. K., & Das, G. (2017). Impact of social influence and green consumption values on purchase intention of organic clothing: a study on collectivist developing economy. Global Business Review, 18(2), 478-492.
Wesley, S. C., Lee, M. Y., & Kim, E. Y. (2012). The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea. Journal of Global Marketing, 25(1), 29-44.
Yang, M., Al-Shaaban, S., & Nguyen, T. B. (2014). Consumer attitude and purchase intention towards organic food: A quantitative study of China.
Zhao, X., Lynch Jr, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of consumer research, 37(2), 197-206.
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Publicado
2018-12-27
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Abrar, M., Baig, S. A., Bashir, M., Shabbir, R., & Ayub, M. (2018). Atitude do consumidor e intenção de compra em relação a produtos têxteis orgânicos. Amazonia Investiga, 7(17), 472–485. Recuperado de https://amazoniainvestiga.info/index.php/amazonia/article/view/762
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