Role of the regional electronic mass media in implementation of the national projects
Mots-clés :
electronic mass media, inter-ethnic relations, Republic of Tatarstan,Résumé
The research deals with the role of mass media in solving the matters of inter-ethnic nature. It is emphasized that particularly the regional mass media effectively cope with this objective, being an authority among the mass audience and having impact on it. Activity of the electronic mass media in the Republic of Tatarstan is analyzed, where a decent media experience of solving inter-ethnic matters is accumulated. These are the largest TV companies in the region: "Tatarstan - Novy Vek", the potential audience of which is over 35 million viewers; "Tatarstan" State TV and Radio Company (Affiliate of FSUE RSTRBC STRBC "Tatarstan") (with the audience over four million people), as well as the portal of the Assembly and the House of Friendship of Nations of Tatarstan. The structural, meaningful analysis of the projects being implemented is carried out: the TV programs "Karavay" ("Tatarstan - Novy Vek"), "National Question and Answer" (STRBC "Tatarstan") are covered. The range of problems of the programs, the image characteristics of the materials' authors are focused on. Two major format-forming features are revealed: the story- type and information-news ones. In addition to the TV communications, the Internet resources are actively involved in covering the subject under study. It is established that one of the most significant platforms is the portal of the Assembly and the House of Friendship of Nations of Tatarstan, where a wide range of multimedia tools is deployed.
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