Formación de la marca del estado: Datos de Rusia
Palabras clave:
Imagen del Estado, marca del Estado, desarrollo de los territoriosResumen
En las condiciones de aguda competencia global, los estados y sus territorios (regiones, ciudades) se enfrentan a la tarea de buscar su identidad y nicho en el mercado de inversión global y el mercado de servicios turísticos. La identidad, la reputación y la marca del estado se están convirtiendo hoy en las herramientas más efectivas en el mercado competitivo global. El propósito de este estudio fue estudiar el proceso de formación de la marca estatal y los factores que la influyen (un estudio de caso de Rusia). Para lograr este objetivo, se estudiaron metodologías modernas para evaluar las marcas de los estados, se elaboró una matriz de correlación cruzada del impacto de las clasificaciones internacionales en áreas de competitividad en la marca del estado en tiempo real durante 2013-2018, y se sacaron conclusiones. en los resultados obtenidos. El estudio reveló que los principales factores que afectan la marca del estado son la libertad comercial, el desarrollo de la actividad innovadora y el desarrollo de la competitividad.
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Brand Finance (2013). Nation Brands 2013. The Annual Report on the Most Valuable Nation Brands, https://www.brandfinance.com/images/upload/brand_finance_nation_brands_2013.pdf (accessed February 19, 2019).
Brand Finance (2014). Nation Brands 2014. The Annual Report on the Most Valuable Nation Brands, https://brandfinance.com/images/upload/brand_finance_nation_brands_report_
2014_final_edition.pdf (accessed February 19, 2019).
Brand Finance (2015). Nation Brands 2015. The Annual Report on the Most Valuable Nation Brands, https://brandfinance.com/images/upload/brand_finance_nation_brands_report_
2014_final_edition.pdf (accessed February 19, 2019).
Brand Finance (2016). Nation Brands 2016. The Annual Report on the Most Valuable Nation Brands, https://brandfinance.com/images/upload/nation_brands_2016_report.pdf (accessed February 19, 2019).
Brand Finance (2017). Nation Brands 2017. The Annual Report on the Most Valuable Nation Brands, https://brandfinance.com/images/upload/bf_nation_brands_2017.pdf (accessed February 19, 2019).
Brand Finance (2018). Nation Brands 2018. The Annual Report on the Most Valuable Nation Brands, https://brandfinance.com/images/upload/brand_finance_nation_brands_reports_2018.pdf (accessed February 19, 2019).
Casier, T. (2016). Identities and Images of Competition in the Overlapping Neighbourhoods: How EU and Russian Foreign Policies Interact, in Security in Shared Neighbourhoods. New Security Challenges by R. Piet and L. Simão, Eds., London: Palgrave Macmillan, 13-34.
doi:10.1057/9781137499103_2 (accessed June 11, 2018).
Cernat, L, and Gourdon, J. (2012). Paths to success: Benchmarking cross-country sustainable tourism. Tourism Management, 33(5), 1044-1056. doi: 10.1016/j.tourman.2011.12.007 (accessed May 10, 2019).
Cornell INSEAD WIPO. (2018). The Global Innovation Index 2018. https://www.globalinnovationindex.org/gii-2018-report
Corte, V. D. and Aria, M. (2016). Coopetition and sustainable competitive advantage. The case of tourist destinations. Tourism Management, 54, 524-540. doi: 10.1016/j.tourman. 2015.12.009 (accessed December 21, 2018).
Cracolici, M F and Nijkamp, P. (2008). The attractiveness and competitiveness of tourist Destinations: A Study of Southern Italian regions. Tourism Management, 30, 336-344. https://pure.unipa.it/en/publications/the-attractiveness-and-competitiveness-of-tourist-destinations-a--3 (accessed February 01, 2019).
Eidgenössische Technische Hochschule Zürich (2018). KOF Globalisation Index 2018. https://www.kof.ethz.ch/en/forecasts-and-indicators/indicators/kof-globalisation-index.html (accessed February 02, 2019)
Giglio, S, Bertacchini, F, Bilotta, E and Pantano, P. (2019). Using social media to identify tourism attractiveness in six Italian cities. Tourism Management, 72, 306-312.
Index EF EPI 2018. (2018). https://www.ef.com/__/~/media/centralefcom/epi/downloads/full-reports/v8/ef-epi-2018-russian.pdf (accessed May 21, 2019)
Kaminska, J. (2014). Shaping EU policy toward Russia? The veto case. in: Poland and EU Enlargement. Europe in Transition: The NYU European Studies Series, New York: Palgrave Macmillan, 105-139. doi:10.1057/9781137452238_4 (accessed December 31, 2018).
Landa, M.S. (2015). Dreaming of a free Russia. in: Maximilian Voloshin’s Poetic Legacy and the Post-Soviet Russian Identity, New York: Palgrave Macmillan, 167-176. doi:10.1057/9781137477859_6 (accessed April 07, 2019).
Marrocu, E and Paci, R. (2013). Different tourists to different destinations. Evidence from spatial interaction models. Tourism Management, 39(C), 71-83. doi: 10.1016/j.tourman.2012.10.009 (accessed September 01, 2018).
Morozov, V. (2008). Sovereignty and democracy in contemporary Russia: A modern subject face the post-modern world. Journal of International Relations and Development, 11(2), 152-180.
Puciato, D. (2016). Attractiveness of municipalities in South-Western Poland as determinants for hotel chain investments. Tourism Management, 57(C), 245-255. doi:10.1134/S1019331608030064 (accessed February 23, 2019).
Reporters Without Borders (2018). Worldwide Press Freedom Index 2018, https://rsf.org/en/ranking (accessed February 19, 2019).
Rukavishnikov, V. (2011). Russia’s ‘Soft Power’. in the Putin Epoch in Russian Foreign Policy in the 21st Century by R.E. Kanet, Ed., London: Palgrave Macmillan UK, 76-97.
Santos, G. E. de O. and Giraldi, J. de M.E. (2017). Reciprocal effect of tourist destinations on the strength of national tourism brands. Tourism Management, 61(C), 443-450. https://econpapers.repec.org/article/eeetouman/v_3a61_3ay_3a2017_3ai_3ac_3ap_3a443-450.htm (accessed February 27, 2019).
Shlapentokh, D. (2003). Making love in Yeltsin’s Russia: A case of ‘de-medicalization’ and ‘de-normalization’. Crime Law and Social Change, 39(2), 117-162.
The Heritage Foundation (2019). Index of Economic Freedom 2019. https://www.heritage.org/index/ranking (accessed February 19, 2019).
Transparency International (2018). The Corruption Perceptions Index 2018. https://www.transparency.org/cpi2018 (accessed February 19, 2019).
United Nations Development Programme (2018). Human Development Report 2018. http://hdr.undp.org/en/2018-update (accessed February 19, 2019).
World Economic Forum (2018). The Global Competitiveness Report 2018. http://www3.weforum.org/docs/GCR2018/05FullReport/
TheGlobalCompetitivenessReport2018.pdf (accessed February 19, 2019).
Yan, L., Gao, B. W., and Zhang, M. (2017). A mathematical model for tourism potential assessment. Tourism Management, 63, 355-365, https://edisciplinas.usp.br/pluginfile.php/4278450/mod_resource/content/1/
YAN_GAO_ZANG%20-%20A%20mathematical%20model%20for%20tourism%20potential%20assessment%20-%20Tourism%20Management%20.pdf (accessed March 31, 2019).
World Bank Group (2018). Doing Business 2018. ttp://russian.doingbusiness.org/ru/rankings (accessed February 19, 2019).
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Publicado
2019-09-26
Cómo citar
Nusratullin, I. V., Kandaurova, I. R., Novikov, S. V., Galimov, E. R., & Kadyseva, A. A. (2019). Formación de la marca del estado: Datos de Rusia. Amazonia Investiga, 8(22), 89–99. Recuperado a partir de https://amazoniainvestiga.info/index.php/amazonia/article/view/31
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