Application fields of gamification
DOI:
https://doi.org/10.34069/AI/2021.37.01.9Keywords:
games, gamification, gamified content, motivation, user.Abstract
In the modern period of universal consumer and entertainment psychology of society, interest in gamification is growing. Game components penetrate into all spheres of activity: business, banking, education and even medicine - common trainings, quests aimed at mastering certain skills.
The method of typology, aimed at finding stable features and properties of the object under study. Content analysis was involved, in particular, resources with gamified elements were monitored for automated information retrieval (content monitoring).
In the course of the research we came to the conclusion that gamification has a significant impact on the life of modern man. The market of gamified technologies is actively developing in Ukraine and the world.
Gamification allows the rational use of available resources, so that as a result all parties achieve the goal, but its use should be treated with caution so as not to exacerbate existing contradictions or, conversely, not to demotivate. That is why it is so important to be critical of the use of game elements in each of the spheres, to realize and distinguish the useful potential of the game from the game as an end in itself, which can adversely affect mental and physical health, self-realization in society.
Downloads
References
Bezchotnikova, A. O. (2016). Application of gamification to solve advertising and PR tasks. Bulletin of the European University. Social Communications Series, 16, pp. 8-18.
Clark, D. (2006). Games and e-learning. St. Peters Gate: Caspian Learning Ltd., 31 p.
Groh, F. (2012). Gami?cation: State of the Art De?nition and Utilization: Paperpresented at the 4th Seminar on Research Trends in Media Informatics, Ulm, pp. 39–46.
Holovko, N. I. (2015). Game technologies as a means of activating students' cognitive activity. Bulletin of Taras Shevchenko University of Kyiv. Pedagogy series. 1(1), pp. 17-20.
Huotari, K., & Hamari, J. (2012). Defining gamification: a service marketing perspective. In Proceedings of the 16th International Academic MindTrek Conference, October 3-5, Tampere, Finland: ACM, pp. 17–22.
Kapp, K. (2012). The gamification of learning and instruction: game-based methods and strategies for training and education. San Francisco: Pfeiffer, 336p.
Kim, A. (2010). Community building on the web: Secret strategies for successful online communitie. Addison-Wesley: Longman Publishing Co., 380 ?.
Mostova, A. D. (2018). The concept of gamification and its role in marketing. European vector of economic development, 1 (24), pp. 96-106. DOI: https://doi.org/10.32342/2074-5362-2018-24-9
Nasyrova, S. (2019). Gamification as an effective tool for motivating staff of a modern organization. Scientific review, 3, pp. 6–16.
Pelling, N. (2019). The Short Prehistory of «Gamification. Funding Startups (& Other Impossibilities). Nano Dome: website. URL: http://nanodome.wordpress.com/2011/08/09/the-short-prehistory-of-gamification/ (14.09.2019).
Pinkovetskaia, I., Arbeláez Campillo, D., Rojas Bahamón, M., Gromova, T., & Nikitina, I. (2019). Female entrepreneurship development in the Russian Federation. Amazonia Investiga, 8(18), 111-118. Retrieved from https://amazoniainvestiga.info/index.php/amazonia/article/view/287
Rojas-Bahamón, M., & Arbeláez-Campillo, D. (2020). Panorama de la implementación de los sistemas de gestión ambiental en la Amazonia Colombiana. Revista Científica Del Amazonas, 3(6), 48-64. https://doi.org/10.34069/RC/2020.6.04
Sereda, G. V. (2017). Gamification in Personnel Management: Foreign and Ukrainian Experience. Economics and organization of management, 4 (28), pp. 216-223.
Sergeeva, L. (2019). Gamification: game mechanics of staff motivation. Theory and methods of educational management. URL: http://umo.edu.ua/images/content/nashi_vydanya/metod_upr_osvit/v_15/14.pdf (24.10.2019).
Sergeeva, M., Bondarenko, N., Shebzuhova, T., Solovyov, B., Parinov, D., Shvedov, L., & Ovchinnikov, A. (2019). Verification of management-support of professional and educational trajectory of students in the socio-cultural educational environment of the university. Amazonia Investiga, 8(18), 5-14. Retrieved from https://amazoniainvestiga.info/index.php/amazonia/article/view/251
Werbach, K., & Hunter, D. (2012). For the win: how game thinking can revolutionize your business. Philadelphia: Wharton Digital Press, 148 p.
Zichermann, G. (2011). Game mechanics in web and mobile apps. California: O’Reilly Media, 182 p.
.gif)
