Competitiveness of mayonesis of different producers in the local market of the city of Perm, Russia
The article presents a multi-component assessment of the quality and competitiveness of mayonnaise produced by different brands within the district market. The aim of the study was to systematize and evaluate mayonnaise brands in the Perm city market. To achieve this goal, it was necessary to study the quality of samples of mayonnaise trademarks; conduct market research to identify customer preferences; assessment of the competitive position of mayonnaise brands.
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