Competitiveness of mayonesis of different producers in the local market of the city of Perm, Russia

Autores/as

  • Oleg Ilyasovich Katlishin Department of Commodity Research and Examination of Goods Perm State Agro-Technological University named after Academician D. N. Pryanishnikov Perm, Russia. https://orcid.org/0000-0003-2869-2312

Palabras clave:

Mayonnaise trademarks, sensory indicators of mayonnaise quality, packaging and marking quality of mayonnaise, a comprehensive tabular assessment method

Resumen

The article presents a multi-component assessment of the quality and competitiveness of mayonnaise produced by different brands within the district market. The aim of the study was to systematize and evaluate mayonnaise brands in the Perm city market. To achieve this goal, it was necessary to study the quality of samples of mayonnaise trademarks; conduct market research to identify customer preferences; assessment of the competitive position of mayonnaise brands.

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Biografía del autor/a

Oleg Ilyasovich Katlishin, Department of Commodity Research and Examination of Goods Perm State Agro-Technological University named after Academician D. N. Pryanishnikov Perm, Russia.

PhD in Economics Associate Professor Associate Professor of Department of Commodity Research and Examination of Goods Perm State Agro-Technological University named after Academician D. N. Pryanishnikov Perm, Russia.

Citas

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Publicado

2019-11-21

Cómo citar

Katlishin, O. I. (2019). Competitiveness of mayonesis of different producers in the local market of the city of Perm, Russia. Amazonia Investiga, 8(24), 157–161. Recuperado a partir de https://amazoniainvestiga.info/index.php/amazonia/article/view/967

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Sección

Articles