Comparative analysis of aesthetic and functional aspects of design approaches in the context of contemporary art

Abstract

Russian aggression against Ukraine has generated global interest in Ukrainian brands. This study analyzes and compares existing folk design approaches in Ukrainian art. The purpose of the article is to analyze and compare existing popular design approaches in Ukrainian art. Methods: theoretical research methods, such as analysis, synthesis, content analysis of scientific literature, and the axiological method, are primarily used. The results showed that Ukrainian art is revealed through various design approaches that help creative people to express ideas, convey emotions, and contribute to the development of culture. In particular, the current direction is ethnodesign, which promotes the maintenance of traditions and national identity, ecological design is aimed at sustainable development, the technological design integrates modern technologies into art, and emotional design attracts and makes art personal for each viewer. Scientific novelty: it is proven that Ukrainian designers are looking for new approaches, using motifs of folk art and synthesizing Ukrainian color, models, and patterns to create original works of clothing, architecture, brands. The conclusions emphasize that ecological design, technological design, and emotional design are promising directions for the development of design approaches, which will become important in the future.