Digital transformation, environmental protection, and technology competence: An integrated analysis of sustainability preferences

Keywords: Digital transformation, sustainability preferences, technology competence, environmental protection, digital sustainability framework.


In the contemporary global landscape, the pursuit of environmental sustainability has become paramount, prompting organizations to rethink their strategies and operations. This study investigates the intricate relationships between digital transformation, technology competence, environmental protection, and sustainability preferences. It examines five key hypotheses to unravel the complex dynamics among these variables. The research employs a robust methodology, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to scrutinize the research model. Data is gathered from 243 participants occupying diverse roles. Structured surveys, incorporating established scales, are administered to these select participants. The results offer a nuanced understanding of the relationships under investigation. Digital transformation is revealed to significantly impact organizations' sustainability preferences, indicating the transformative potential of technology adoption. Additionally, technology competence emerges as a pivotal factor, significantly moderating this relationship, highlighting the importance of organizational proficiency in leveraging digital tools for sustainable practices. Furthermore, the mediation effect of environmental protection is found to be non-significant within the specific context of this study. These findings have profound implications for both theory and practice, emphasizing the need for strategic investment in technology competence development, fostering holistic sustainability integration, and considering direct sustainability strategies.


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Author Biography

Abdulhamid F. Alshammari, University of Ha'il, Hail, Saudi Arabia.

Assistant Professor, Department of Management and Information Systems, University of Ha'il, Hail, Saudi Arabia.


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How to Cite
Alshammari, A. F. (2023). Digital transformation, environmental protection, and technology competence: An integrated analysis of sustainability preferences. Amazonia Investiga, 12(72), 145-158.
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