War memes: language transformations after the Russian invasion of Ukraine
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https://doi.org/10.34069/AI/2023.71.11.23
Résumé
The study of media viruses and memes that have emerged as a result of the Russian invasion of Ukraine represents a relevant interdisciplinary approach that brings together philology, cultural studies, history, psychology, social communications and social sciences. Memes ("bavovna", "zeleni cholovichky") have become not only symbols-viruses, but also effective means of mass communication and expression of national identity. The study of memes includes the following aspects: a selection of headline titles with a meme component, analysis of their semantics; disclosure of the social and cultural context and history of events that led to their emergence; study of perceptions and reactions to memes, their impact; determination of the role of memes in order to form public consciousness. The study of the "bavovna" and "zeleni cholovichky" memes was carried out on the basis of online media headlines in Ukrainian, Polish, Lithuanian and English, which provides a wide range of analysis and clarification of the impact of these memes on different cultures and societies, interpretation of events and realities related to the war in Ukraine. The use of memes as components of media headlines demonstrates the importance of the information space and its impact on the perception of geopolitical events and threats. The media use these symbols to emphasise the seriousness of issues, shape positions, and provoke discussion. This approach helps to understand better the important factors of society, the relationship with historical events and political realities, the specifics of the emergence of new memes, algorithms for their transformation into viruses, and the peculiarities of development, spread and transformation in social media.
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Références
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BBC News Ukraine (June 8, 2020). During the protests in Washington, "little green men" were noticed: who are they - in the media overview. URL: https://cutt.ly/3wWo355T
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Dawkins, R. (1976). The Selfish Gene. Oxford University Press, 192 р. URL: https://alraziuni.edu.ye/uploads/pdf/The-Selfish-Gene-R.-Dawkins-1976-WW-.pdf
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Gazeta Wyborcza (23.08.2022). "There will be plenty of bavovna!". Why are Russians so afraid of her that they are fleeing from the Crimea? URL: http://surl.li/keikt
Gazeta prawna (26.02.2023). Panic in the Russian army due to explosions in Mariupol. The Ukrainian army informs how the Russians reacted to the "bavovna". URL: http://surl.li/keilr
Gazeta Wyborcza (27.07.2023). Crisis on the Polish-Belarusian border. Kaminski: We will not allow the little green men to run around the border. URL: http://surl.li/keime
Gazeta Wyborcza (26.01.2019). What's going on in Russia? Russian attack dogs defend Maduro, or the little green men fly to the tropics. URL: http://surl.li/keinl
Gazeta Wyborcza (13.03.2015). Lukashenko is afraid of Putin's little green men. URL: http://surl.li/keiqv
Gazeta Wyborcza (23.05.2023). Ukrainians also have their own little green men. URL: http://surl.li/lfxsh
Gazeta Wyborcza (21.09.2017). The little green men want to take away our raw materials, or the largest NATO manoeuvres this year. URL: http://surl.li/keipj
Gazeta Wyborcza (16.12.2017). The president's green figures. The West should treat Kaczyński's people the same way it treated Putin's people after Russia's attack on Crimea. URL: http://surl.li/keioz
Gazeta Wyborcza (28.07.2016). The Kremlin disowns hackers in the US like "little green men" in Crimea - they are not ours, but they will get orders. URL: http://surl.li/keipz
Gazeta Wyborcza (15.08.2016). Hybrid financial war in Moldova. Green ones instead of the little green men. URL: http://surl.li/keipr
Gladwell, M. (2000). The Tipping Point: How Little Things Can Make a Big Difference. Back Bay Books. 280 p.
DailyLviv (20.08.2020). The Putin’s “little green men” moved to Minsk. URL: https://cutt.ly/IwQGQsx7
Darbopartija.lt (07.03.2016). Р. Markauskas. Are refugees “the little green men” for Europe? URL: https://cutt.ly/HwW3CULL
Delfi.lt (02.07.2021). Kuodis's radical idea about Belarusian migrants: he proposes to put them in jail and equate them with the “little green men”. URL: https://cutt.ly/JwW3BMXn
Defence 24 (25.07.2023). From helmets to electronic protection. Ukraine: "Bavovna” supports defence. URL: http://surl.li/keikz
Dim (21.08.2023). "You can never have too much "bavovna": volunteers sell plants to help the “Hospitallers”. URL: https://bit.ly/48PAPHZ
Fakt (28.01.2019). The “little green men” in Venezuela. URL: http://surl.li/keiox
15min.lt (06.04.2016). History of the Green Men: There are recipes for dealing with nobody's powers. URL: https://cutt.ly/mwW3ZkOS
Fokus (25.11.2021). The little green men. Scientists do not deny that humanoid creatures may live in the Universe. URL: https://cutt.ly/SwWo8lLk
Hlavkom (04.11.2021). “Green men" have already appeared in Poland. URL: https://cutt.ly/5wWo1a0L
Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating Value and meaning in A Networked Culture. New York: New York University Press, 352 p.
Kompantseva, L. (2020). Linguistic examination of social networks under conditions of hybrid challenges to Ukraine’s national security. Actual problems of Ukrainian linguistics: theory and practice. Kyiv: Vyp, pp. 119-139. URL: https://apultp.knu.ua/index.php/APULTP/article/view/84/80
Konkurent News Agency (26.09.2018). "Bukovel" is attacked by the " little green men" (video, photos). URL: https://cutt.ly/cwWoBcOa
Lrt.lt (14.12.2014). If “the little green men” came, would the Lithuanian soldiers stand with their weapons lowered? URL: https://cutt.ly/dwW3PlIZ
Lrt.lt (20.04.2015). Latvians are afraid of the "little green men" from Russia and the hybrid war. URL: https://cutt.ly/vwW3DWhV
Lrt.lt (19.03.2020). Not only the little green men - Moscow priests also took an active part in the annexation of Crimea. URL: https://cutt.ly/lwEwilyU
Lrt.lt (12.10.2015). The Syrian war - a new turn: the "green men" have joined the Russian aviation. URL: https://cutt.ly/swW3Gkuo
Lrt.lt (31.08.2020). Vytautas Bakas. "Green men" are already in Minsk. What's next? URL: https://cutt.ly/fwW3Hitx
Nelson-Field, K. (2013). Viral Marketing: The Science of Sharing. Oxford University Press, 1st edition, 128 p.
Rushkoff, D. (1994). Media Virus: Hidden Agendas in Popular Culture. Ballantine Books, 338 p.
Rzeczpospolita (22.02.2022). Breza: The PiS government should not meet with Putin's little green men. URL: http://surl.li/keiyz
Rzeczpospolita (09.03.2022). The "little green men" seize a Ukrainian rescue ship. "This is piracy". URL: http://surl.li/keiwh
Rzeczpospolita (29.07.2020). Are there any little green men in Lukashenko's office? URL: http://surl.li/kejam
Semeniuk, G. (2012). Media viruses in the context of the evolutionary processes of the media space: essence and problems. Information society: scientific journal/editor-in-chief. VV Rizun, boss. ed. VF Ivanov, Taras Shevchenko Institute of Journalism KNU, 46-51.
Salon 24 (21.03.2023). "Mysterious Bavovna" in action. The Crimea is attacked and Russian missiles are destroyed. URL: http://surl.li/keilz
Silales-artojas.lt (12.07.2021). Are refugees the little green men? URL: https://cutt.ly/mwEwwcxl
Sirvinta.net (10.09.2022). The "little green men" arrive in Shirvintos. URL: https://cutt.ly/twEq5g62
Sokolova, K. (2012). Memes as a means of communication in the Internet environment. Ghumanitarnyj chasopys, Vol. 1, pp. 118-123. URL: https://cutt.ly/iwFbXru1
Technologijos.lt (24.02.2023). Green Men Coming Back? Danger is announced - a huge military column without distinguishing marks is moving. URL: https://cutt.ly/lwEwgpBu
TSN (18.08.2023). Briefly about 18 August: The Ukrainian Armed Forces attack, "bavovna" in Moscow and F-16s for Ukraine. URL: https://bit.ly/3LQUE80
TSN (28.01.2019). In occupied Crimea, a monument to Russian "green men" was covered with paint In occupied Crimea, a monument to Russian "green men" was covered with paint. URL: https://cutt.ly/WwQHqlpq
TSN (08.09.2014). Russian "little green men" who recruit mercenaries have already appeared in Moldova. URL: https://cutt.ly/ewQHlf1t
TSN (11.09.2019). Gerashchenko is summoned to the profile committee because of her comparison of people's deputies from "Servants of the People" with "little green men". URL: https://cutt.ly/RwWoN9Y2
The Telegraph (23.04.2023). Belgorod attack: Ukraine has turned Putin’s little green men against him. URL: https://cutt.ly/MwWMF14J
The Washington Post (22.07.2020). Why is Donald Trump using little green men in American cities? URL: https://cutt.ly/EwWMOAxw
24 channel (20.08.2023). Two main options and Ukrainian one: Reznikov named the sources of "bavovna" in Russia. URL: https://bit.ly/46HNBGN
Uainfo (20.02.2022). Eight years of occupation of Crimea: how Russia's "little green men" seized the Ukrainian peninsula. URL: https://cutt.ly/nwQGcCvq
Ukrainian pravda (17.04.2014). Putin admitted for the first time that the "little green men" - are his military. URL: https://cutt.ly/3wWTZAZy
Ukrinform (20.07.2023). The “bavovna” season in the Crimea will last for a long time – Humeniuk. URL: https://bit.ly/3FunCHr
Ukrinform (17.01.2023). “Bavovna” came to Belgorod at night: what is known. URL: https://bit.ly/3PQP9Ht
Ukrinform (05.09.2022). "Bavovna" in Kreminna killed almost 400 invaders - Haiday. URL: https://bit.ly/3FatIfJ
Visit Ukraine (07.10.2023). The World Bavovna Day: a new meaning of the holiday for Ukrainians in wartime conditions. URL: https://cutt.ly/awHHqMNH
VolynPost (16.07.2017). Finland has banned the "little green men". URL: https://cutt.ly/OwWo4cze
WP (02.01.2023). "Bavovna" in Russia. Putin did not expect this last night. URL: http://surl.li/keilk
Zaitaseva, D. (2022). Editorial: La inteligencia artificial como nueva forma de vida: la evolución digital en la escritura. Amazonia Investiga, 11(60), 7-9. https://doi.org/10.34069/AI/2022.60.12.0
BBC News Ukraine (June 8, 2020). During the protests in Washington, "little green men" were noticed: who are they - in the media overview. URL: https://cutt.ly/3wWo355T
BBC News (30.04.2014). Ukraine crisis: Meeting the little green men. URL: https://cutt.ly/RwWNIGT9
BBC News (11.03.2014). "Little green men" or "Russian invaders"? URL: https://cutt.ly/JwWNnJC1
Dawkins, R. (1976). The Selfish Gene. Oxford University Press, 192 р. URL: https://alraziuni.edu.ye/uploads/pdf/The-Selfish-Gene-R.-Dawkins-1976-WW-.pdf
Galinfo (21.08.2023). "Bavovna” has come to Rostov and Kaluga. URL: https://bit.ly/3ZOvgW9
Gazeta Wyborcza (23.08.2022). "There will be plenty of bavovna!". Why are Russians so afraid of her that they are fleeing from the Crimea? URL: http://surl.li/keikt
Gazeta prawna (26.02.2023). Panic in the Russian army due to explosions in Mariupol. The Ukrainian army informs how the Russians reacted to the "bavovna". URL: http://surl.li/keilr
Gazeta Wyborcza (27.07.2023). Crisis on the Polish-Belarusian border. Kaminski: We will not allow the little green men to run around the border. URL: http://surl.li/keime
Gazeta Wyborcza (26.01.2019). What's going on in Russia? Russian attack dogs defend Maduro, or the little green men fly to the tropics. URL: http://surl.li/keinl
Gazeta Wyborcza (13.03.2015). Lukashenko is afraid of Putin's little green men. URL: http://surl.li/keiqv
Gazeta Wyborcza (23.05.2023). Ukrainians also have their own little green men. URL: http://surl.li/lfxsh
Gazeta Wyborcza (21.09.2017). The little green men want to take away our raw materials, or the largest NATO manoeuvres this year. URL: http://surl.li/keipj
Gazeta Wyborcza (16.12.2017). The president's green figures. The West should treat Kaczyński's people the same way it treated Putin's people after Russia's attack on Crimea. URL: http://surl.li/keioz
Gazeta Wyborcza (28.07.2016). The Kremlin disowns hackers in the US like "little green men" in Crimea - they are not ours, but they will get orders. URL: http://surl.li/keipz
Gazeta Wyborcza (15.08.2016). Hybrid financial war in Moldova. Green ones instead of the little green men. URL: http://surl.li/keipr
Gladwell, M. (2000). The Tipping Point: How Little Things Can Make a Big Difference. Back Bay Books. 280 p.
DailyLviv (20.08.2020). The Putin’s “little green men” moved to Minsk. URL: https://cutt.ly/IwQGQsx7
Darbopartija.lt (07.03.2016). Р. Markauskas. Are refugees “the little green men” for Europe? URL: https://cutt.ly/HwW3CULL
Delfi.lt (02.07.2021). Kuodis's radical idea about Belarusian migrants: he proposes to put them in jail and equate them with the “little green men”. URL: https://cutt.ly/JwW3BMXn
Defence 24 (25.07.2023). From helmets to electronic protection. Ukraine: "Bavovna” supports defence. URL: http://surl.li/keikz
Dim (21.08.2023). "You can never have too much "bavovna": volunteers sell plants to help the “Hospitallers”. URL: https://bit.ly/48PAPHZ
Fakt (28.01.2019). The “little green men” in Venezuela. URL: http://surl.li/keiox
15min.lt (06.04.2016). History of the Green Men: There are recipes for dealing with nobody's powers. URL: https://cutt.ly/mwW3ZkOS
Fokus (25.11.2021). The little green men. Scientists do not deny that humanoid creatures may live in the Universe. URL: https://cutt.ly/SwWo8lLk
Hlavkom (04.11.2021). “Green men" have already appeared in Poland. URL: https://cutt.ly/5wWo1a0L
Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating Value and meaning in A Networked Culture. New York: New York University Press, 352 p.
Kompantseva, L. (2020). Linguistic examination of social networks under conditions of hybrid challenges to Ukraine’s national security. Actual problems of Ukrainian linguistics: theory and practice. Kyiv: Vyp, pp. 119-139. URL: https://apultp.knu.ua/index.php/APULTP/article/view/84/80
Konkurent News Agency (26.09.2018). "Bukovel" is attacked by the " little green men" (video, photos). URL: https://cutt.ly/cwWoBcOa
Lrt.lt (14.12.2014). If “the little green men” came, would the Lithuanian soldiers stand with their weapons lowered? URL: https://cutt.ly/dwW3PlIZ
Lrt.lt (20.04.2015). Latvians are afraid of the "little green men" from Russia and the hybrid war. URL: https://cutt.ly/vwW3DWhV
Lrt.lt (19.03.2020). Not only the little green men - Moscow priests also took an active part in the annexation of Crimea. URL: https://cutt.ly/lwEwilyU
Lrt.lt (12.10.2015). The Syrian war - a new turn: the "green men" have joined the Russian aviation. URL: https://cutt.ly/swW3Gkuo
Lrt.lt (31.08.2020). Vytautas Bakas. "Green men" are already in Minsk. What's next? URL: https://cutt.ly/fwW3Hitx
Nelson-Field, K. (2013). Viral Marketing: The Science of Sharing. Oxford University Press, 1st edition, 128 p.
Rushkoff, D. (1994). Media Virus: Hidden Agendas in Popular Culture. Ballantine Books, 338 p.
Rzeczpospolita (22.02.2022). Breza: The PiS government should not meet with Putin's little green men. URL: http://surl.li/keiyz
Rzeczpospolita (09.03.2022). The "little green men" seize a Ukrainian rescue ship. "This is piracy". URL: http://surl.li/keiwh
Rzeczpospolita (29.07.2020). Are there any little green men in Lukashenko's office? URL: http://surl.li/kejam
Semeniuk, G. (2012). Media viruses in the context of the evolutionary processes of the media space: essence and problems. Information society: scientific journal/editor-in-chief. VV Rizun, boss. ed. VF Ivanov, Taras Shevchenko Institute of Journalism KNU, 46-51.
Salon 24 (21.03.2023). "Mysterious Bavovna" in action. The Crimea is attacked and Russian missiles are destroyed. URL: http://surl.li/keilz
Silales-artojas.lt (12.07.2021). Are refugees the little green men? URL: https://cutt.ly/mwEwwcxl
Sirvinta.net (10.09.2022). The "little green men" arrive in Shirvintos. URL: https://cutt.ly/twEq5g62
Sokolova, K. (2012). Memes as a means of communication in the Internet environment. Ghumanitarnyj chasopys, Vol. 1, pp. 118-123. URL: https://cutt.ly/iwFbXru1
Technologijos.lt (24.02.2023). Green Men Coming Back? Danger is announced - a huge military column without distinguishing marks is moving. URL: https://cutt.ly/lwEwgpBu
TSN (18.08.2023). Briefly about 18 August: The Ukrainian Armed Forces attack, "bavovna" in Moscow and F-16s for Ukraine. URL: https://bit.ly/3LQUE80
TSN (28.01.2019). In occupied Crimea, a monument to Russian "green men" was covered with paint In occupied Crimea, a monument to Russian "green men" was covered with paint. URL: https://cutt.ly/WwQHqlpq
TSN (08.09.2014). Russian "little green men" who recruit mercenaries have already appeared in Moldova. URL: https://cutt.ly/ewQHlf1t
TSN (11.09.2019). Gerashchenko is summoned to the profile committee because of her comparison of people's deputies from "Servants of the People" with "little green men". URL: https://cutt.ly/RwWoN9Y2
The Telegraph (23.04.2023). Belgorod attack: Ukraine has turned Putin’s little green men against him. URL: https://cutt.ly/MwWMF14J
The Washington Post (22.07.2020). Why is Donald Trump using little green men in American cities? URL: https://cutt.ly/EwWMOAxw
24 channel (20.08.2023). Two main options and Ukrainian one: Reznikov named the sources of "bavovna" in Russia. URL: https://bit.ly/46HNBGN
Uainfo (20.02.2022). Eight years of occupation of Crimea: how Russia's "little green men" seized the Ukrainian peninsula. URL: https://cutt.ly/nwQGcCvq
Ukrainian pravda (17.04.2014). Putin admitted for the first time that the "little green men" - are his military. URL: https://cutt.ly/3wWTZAZy
Ukrinform (20.07.2023). The “bavovna” season in the Crimea will last for a long time – Humeniuk. URL: https://bit.ly/3FunCHr
Ukrinform (17.01.2023). “Bavovna” came to Belgorod at night: what is known. URL: https://bit.ly/3PQP9Ht
Ukrinform (05.09.2022). "Bavovna" in Kreminna killed almost 400 invaders - Haiday. URL: https://bit.ly/3FatIfJ
Visit Ukraine (07.10.2023). The World Bavovna Day: a new meaning of the holiday for Ukrainians in wartime conditions. URL: https://cutt.ly/awHHqMNH
VolynPost (16.07.2017). Finland has banned the "little green men". URL: https://cutt.ly/OwWo4cze
WP (02.01.2023). "Bavovna" in Russia. Putin did not expect this last night. URL: http://surl.li/keilk
Zaitaseva, D. (2022). Editorial: La inteligencia artificial como nueva forma de vida: la evolución digital en la escritura. Amazonia Investiga, 11(60), 7-9. https://doi.org/10.34069/AI/2022.60.12.0
Publiée
2023-11-30
Comment citer
Faichuk, T., Myroshnichenko, I., Vakulych, M., Fihol, N., & Stohnii, I. (2023). War memes: language transformations after the Russian invasion of Ukraine. Amazonia Investiga, 12(71), 263-270. https://doi.org/10.34069/AI/2023.71.11.23
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