O efeito moderador da pressão do tempo sobre os elementos de embalagem e o comportamento de compra do consumidor: um caso da Nestlé Paquistão
Palavras-chave:
Pressão do Tempo, Elementos de Embalagem, Comportamento do Consumidor, Design de Invólucros, Relação ModeradoraResumo
O objetivo deste estudo é medir se três elementos de embalagem, design de invólucro, material de embalagem e informações impressas influenciam o comportamento de compra do consumidor ou se a pressão no tempo apresenta uma relação de moderação. Este estudo determina a importância desses elementos quando eles compram produtos da Nestlé durante um curto período de tempo. Nesta pesquisa destacou que as empresas não podem ignorar a importância das restrições de tempo e elementos de embalagem dos produtos no comportamento de compra do consumidor. O estudo foi realizado no Distrito Vehari, Punjab Paquistão. Data estava coletando para os estudantes da Instituição de Ensino Superior no Distrito Vehari. Utilizou-se Questionário Estruturado que consiste na Escala Likert de cinco pontos. Utilizou-se o coeficiente de Análise de Regressão Múltipla, ANOVA, para testar as variáveis.
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Referências
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Bonnelle, V., Ham, T. E., Leech, R., Kinnunen, K. M., Mehta, M. A., Greenwood, R. J., & Sharp, D. J. (2012). Salience network integrity predicts default mode network function after traumatic brain injury. Proceedings of the National Academy of Sciences, 109(12), 4690-4695.
Cohen, D. A., & Babey, S. H. (2012). Contextual influences on eating behaviours: heuristic processing and dietary choices. Obesity Reviews, 13(9), 766-779.
de Borba Alpedrinha, L. M. (2017). Consumer Perceptions of Packaging Variables: The case of Gourmet Gifts (Doctoral dissertation).
Duncan Herrington, J., & Capella, L. M. (1995). Shopper reactions to perceived time pressure. International Journal of Retail & Distribution Management, 23(12), 13-20.
Errando, C. L., Garutti, I., Mazzinari, G., Diaz-Cambronero, O., Bebawy, J. F., Vila, M., ... & Mataix, J. B. (2016). Residual neuromuscular blockade in the postanesthesia care unit: observational cross-sectional study of a multicenter cohort. Minerva anestesiologica, 82(12), 1267-1277.
Guo, X., Zhou, N., Lou, S. J., Smith, J., Tice, D. B., Hennek, J. W., ... & Chen, L. X. (2013). Polymer solar cells with enhanced fill factors. Nature Photonics, 7(10), 825.
Havaei, M., Davy, A., Warde-Farley, D., Biard, A., Courville, A., Bengio, Y., ... & Larochelle, H. (2017). Brain tumor segmentation with deep neural networks. Medical image analysis, 35, 18-31.
Hollywood, L., Wells, L., Armstrong, G., & Farley, H. (2013). Thinking outside the carton: attitudes towards milk packaging. British Food Journal, 115(6), 899-912.
Javed, S. A., & Javed, S. (2015). The impact of product's packaging color on customers' buying preferences under time pressure. Marketing and Branding Research, 2(1), 4.
Javed, S. A., & Javed, S. (2015). The impact of product's packaging color on customers' buying preferences under time pressure. Marketing and Branding Research, 2(1), 4.
Konu?, U., Verhoef, P. C., & Neslin, S. A. (2008). Multichannel shopper segments and their covariates. Journal of Retailing, 84(4), 398-413.
Kotler, P., Armstrong, G., Harris, L., & Piercy, N. (2005). Principles of marketing. 4. European ed. Harlow: Financial Times.
Mosca, L., Appel, L. J., Benjamin, E. J., Berra, K., Chandra-Strobos, N., Fabunmi, R. P., ... & Keenan, N. L. (2004). Evidence-based guidelines for cardiovascular disease prevention in women. Journal of the American College of Cardiology, 43(5), 900-921.
Mosca, L., Appel, L. J., Benjamin, E. J., Berra, K., Chandra-Strobos, N., Fabunmi, R. P., ... & Keenan, N. L. (2004). Evidence-based guidelines for cardiovascular disease prevention in women. Journal of the American College of Cardiology, 43(5), 900-921.
Oduro, S. The Mediating Effect of Individual Characteristics and Culture on Packaging and Consumer Purchase Decision. Evidence from Consumers of Cosmetics, Ghana.
Peter, J. P., & Olsen, J. C. (1983). Is marketing science. Journal of Marketing, 47(4), 111-125.
Przybylski, A. K. (2016). Mischievous responding in Internet gaming disorder research. PeerJ, 4, e2401.
Rita, K., Aiste, D., & Laura, N. (2009). Impact of package elements on consumer purchase. Journal of Brand Management, 13(2), 115-133.
Rong-Da Liang, A., & Lim, W. M. (2011). Exploring the online buying behavior of specialty food shoppers. International Journal of Hospitality Management, 30(4), 855-865.
Seifi-Alan, M., Shamsi, R., Ghafouri-Fard, S., Mirfakhraie, R., Zare-Abdollahi, D., Movafagh, A., ... & Najafi-Ashtiani, M. (2013). Expression analysis of two cancer-testis genes, FBXO39 and TDRD4, in breast cancer tissues and cell lines. Asian Pacific Journal of Cancer Prevention, 14(11), 6625-6629.
Sharma, S. N., & Srinivas, M. (2018). Student’s perception about teaching methodologies used in pharmacology: a questionnaire based cross sectional study. International Journal of Basic & Clinical Pharmacology, 7(3), 457-464.
Underwood, W., Anthony, R., Gwaltney-Brant, S., Poison, A. S. P. C. A., & Meyer, R. (2013). AVMA guidelines for the euthanasia of animals: 2013 edition. Schaumburg, IL: American Veterinary Medical Association.
Vila, N., & Ampuero, O. (2007). The role of packaging in positioning an orange juice. Journal of Food Products Marketing, 13(3), 21-48.
Wang, Y., & Singh, M. P. (2006, July). Trust representation and aggregation in a distributed agent system. In AAAI (Vol. 6, pp. 1425-1430).
Wells, L. E., Farley, H., & Armstrong, G. A. (2007). The importance of packaging design for own-label food brands. International Journal of Retail & Distribution Management, 35(9), 677-690.
Wenjie, Z., & Pinya, L. (2004). P4-379 Ginsenoside re improved memory impairment in aged rats and mice. Neurobiology of Aging, (25), S582-S583.
Westerman, S. J., Sutherland, E. J., Gardner, P. H., Baig, N., Critchley, C., Hickey, C., ... & Zervos, Z. (2013). The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments. Food Quality and Preference, 27(1), 8-17.
Wolf, S. E., Edelman, L. S., Kemalyan, N., Donison, L., Cross, J., Underwood, M., ... & Lawless, M. (2006). Effects of oxandrolone on outcome measures in the severely burned: a multicenter prospective randomized double-blind trial. Journal of burn care & research, 27(2), 131-139.
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Publicado
2019-02-27
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Ahmed, M., Khan, M. I., Abbas, M., Aman, Q., Ali, R., & Ullah, S. (2019). O efeito moderador da pressão do tempo sobre os elementos de embalagem e o comportamento de compra do consumidor: um caso da Nestlé Paquistão. Amazonia Investiga, 8(18), 43–52. Recuperado de https://amazoniainvestiga.info/index.php/amazonia/article/view/256
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