Vol. 8 No. 23 (2019)
Articles

The Benchmarking Operations Strategies via Hybrid Model: A Case study of Café-Restaurant Sector

Taylan Budur
Ishik University, Sulaimani, Kurdistan Region of Iraq
Bio
Khayal Mahsum Faraj
Ishik University, Sulaimani, Kurdistan Region of Iraq
Bio
Lanya Ali Karim
Ishik University, Sulaimani, Kurdistan Region of Iraq
Bio

Published 2019-10-11

Keywords

  • Operations Strategy, Benchmarking, Café-Restaurant, VIKOR, MCDMA, Hybrid Method, Customer Satisfaction

How to Cite

Budur, T., Faraj, K. M., & Ali Karim, L. (2019). The Benchmarking Operations Strategies via Hybrid Model: A Case study of Café-Restaurant Sector. Amazonia Investiga, 8(23), 842–854. Retrieved from https://amazoniainvestiga.info/index.php/amazonia/article/view/870

Abstract

The aim of this research was to benchmark operations strategies among café-restaurants. The hybrid model has been employed to propose benchmarking. SEM has been initially used to detect the market expectations from the customers. Obtained regression coefficients have been normalized and integrated with the VIKOR method to benchmark the café-restaurants’ operations strategies. This hybrid method is a pioneer one which detects the changes in the market from the customers and benchmarks the alternatives using the VIKOR method.

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