Effect of Halal Label on Food on Purchasing Behavior with Moderating Role of Country of Origin
Keywords:
Halal label, country of origin, purchase behavior, structural equations
Abstract
This research studies the effects of halal label on frozen food products on the behavior of purchases with the moderating role of the image of the country of origin. This is a descriptive survey based on the purpose of the application. Data were collected through a questionnaire. The statistical society of the research is Malaysian Muslim citizens. A sample of 384 people was estimated using the Cochran formula. According to the prediction of failure to return a number of questionnaires, 400 questionnaires were distributed, of which 16 were incomplete and incomplete, and 384 healthy questionnaires were returned. To test the hypotheses, structural equation modeling and PLS and spss software were used. The results of the research showed.
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References
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Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667-674.
Ha-Brookshire, J., & Yoon, S. H. (2012). Country of origin factors influencing US consumers' perceived price for multinational products. Journal of Consumer Marketing, 29(6), 445-454.
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Keller, K, L. (2003). Strategic brand management: building, measuring, and managing brand Equity, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. & A. G., (2006). Principles of Marketing. 11th ed. USA: Prentice -Hall.
Lee, J. K., & Lee, W. N. (2009). Country-of-origin effects on consumer product evaluation and purchase intention: The role of objective versus subjective knowledge. Journal of International Consumer Marketing, 21(2), 137-151.
Nasution, M. D. T. P., & Rossanty, Y. (2018). Country of origin as a moderator of halal label and purchase behaviour. Journal of Business and Retail Management Research, 12(2).
Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American journal of economics, 2(4), 87-92.
Ranjbarian, B & Gholizadeh, J, (2008). The impact of the country of origin on customer purchasing decisions studied by students at the University of Isfahan. Knowledge Management of the Year 21. Pages 37-53.
Rarick, C., Falk, G., Barczyk, C., & Feldman, L. (2012). Marketing to Muslims: The growing importance of Halal products. Journal of the international academy for case studies, 18(1), 81-86.
Rezvani, S., Shenyari, G., Dehkordi, G. J., Salehi, M., Nahid, N., & Soleimani, S. (2012). Country of origin: A study over perspective of intrinsic and extrinsic cues on consumerspurchase decision. Business Management Dynamics, 1(11), 68-75.
Senobar, Naser; Free thinker, Mohammad Ali; Radha, N (2010). Islamic values in marketing mix decision (case study of food industry companies). Journal of Islamic Economics. 37: 173 to 202.
Shaari, J. A. N., & Mohd Arifin, N. S. (2009). Dimension of halal purchase intention: A preliminary study.
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105-110.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., & Elias, S. J. (2010). Factors affecting purchase intention of organic food in Malaysia’s Kedah state. Cross-Cultural Communication, 6(2), 105-116.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., Elias, S. J., & Sadek, D. M. (2010). Purchase intention of organic food in Malaysia; A religious overview. International Journal of Marketing Studies, 2(1), 96.
Shiraz, M & Nooripour, A (2014). Halal Food: A Survey of Factors Affecting Consumer Intention in Europe. Journal of Research in New Marketing Research, Year 4, Issue 1, Serial No. (12), Spring 2014, pp. 73-92.
Soesilowati,E.S.(2010).Business Opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal Food Consumption. Journal of Indonesian Social Sciences and Humanities. 3,151–160.
Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand?. Journal of Islamic Marketing, 1(2), 107-123.
Ahmed, Z, Johnson; Xia, Y; and Chen, K, F. (2004). Does Country of Origin Matter for Low-Involvement Products? International Marketing Review, Vol 21(1), PP: 102-120.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alserhan, B. A. (2010). Islamic branding: A conceptualization of related terms. Journal of Brand Management, 18(1), 34-49.
Alvin G. (2010). Marketing. Rezvani, H, and Shirvani, A. Kindly publishing. Second edition. Tehran.
Aziz, Y. A., & Chok, N. V. (2012). The Role of Halal Awareness and Halal Certification in Influencing non-Muslims' Purchase Intention.
Baker, M, &, Saren, M. (2013). Marketing Theory: A Student Text Edition 2th (54).
Bruil, R. R. (2010). Halal logistics and the impact of consumer perceptions (Master's thesis, University of Twente).
Davari & Rezazadeh, 2014. Structural Equations with Ples. Tehran. Publishing Negah Danesh.
Dharma, M; Tuah P; Yossie R, (2018). Country of origin as a moderator of halal label and purchase behavior. Journal of Business and Retail Management Research (JBRMR), Vol. 12 Issue 2, January 2018.
Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. C. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667-674.
Ha-Brookshire, J., & Yoon, S. H. (2012). Country of origin factors influencing US consumers' perceived price for multinational products. Journal of Consumer Marketing, 29(6), 445-454.
Hanzaee, K. H., & Ramezani, M. R. (2011). Intention to halal products in the world markets. Interdisciplinary Journal of Research in Business, 1(5), 1-7.
Ismoyowati, D. (2015). Halal food marketing: a case study on consumer behavior of chicken-based processed food consumption in central part of Java, Indonesia. Agriculture and Agricultural Science Procedia, 3, 169-172.
Keller, K, L. (2003). Strategic brand management: building, measuring, and managing brand Equity, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. & A. G., (2006). Principles of Marketing. 11th ed. USA: Prentice -Hall.
Lee, J. K., & Lee, W. N. (2009). Country-of-origin effects on consumer product evaluation and purchase intention: The role of objective versus subjective knowledge. Journal of International Consumer Marketing, 21(2), 137-151.
Nasution, M. D. T. P., & Rossanty, Y. (2018). Country of origin as a moderator of halal label and purchase behaviour. Journal of Business and Retail Management Research, 12(2).
Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American journal of economics, 2(4), 87-92.
Ranjbarian, B & Gholizadeh, J, (2008). The impact of the country of origin on customer purchasing decisions studied by students at the University of Isfahan. Knowledge Management of the Year 21. Pages 37-53.
Rarick, C., Falk, G., Barczyk, C., & Feldman, L. (2012). Marketing to Muslims: The growing importance of Halal products. Journal of the international academy for case studies, 18(1), 81-86.
Rezvani, S., Shenyari, G., Dehkordi, G. J., Salehi, M., Nahid, N., & Soleimani, S. (2012). Country of origin: A study over perspective of intrinsic and extrinsic cues on consumerspurchase decision. Business Management Dynamics, 1(11), 68-75.
Senobar, Naser; Free thinker, Mohammad Ali; Radha, N (2010). Islamic values in marketing mix decision (case study of food industry companies). Journal of Islamic Economics. 37: 173 to 202.
Shaari, J. A. N., & Mohd Arifin, N. S. (2009). Dimension of halal purchase intention: A preliminary study.
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105-110.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., & Elias, S. J. (2010). Factors affecting purchase intention of organic food in Malaysia’s Kedah state. Cross-Cultural Communication, 6(2), 105-116.
Shaharudin, M. R., Pani, J. J., Mansor, S. W., Elias, S. J., & Sadek, D. M. (2010). Purchase intention of organic food in Malaysia; A religious overview. International Journal of Marketing Studies, 2(1), 96.
Shiraz, M & Nooripour, A (2014). Halal Food: A Survey of Factors Affecting Consumer Intention in Europe. Journal of Research in New Marketing Research, Year 4, Issue 1, Serial No. (12), Spring 2014, pp. 73-92.
Soesilowati,E.S.(2010).Business Opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal Food Consumption. Journal of Indonesian Social Sciences and Humanities. 3,151–160.
Wilson, J. A., & Liu, J. (2010). Shaping the halal into a brand?. Journal of Islamic Marketing, 1(2), 107-123.
Published
2018-08-30
How to Cite
YazdiZadeh, A. (2018). Effect of Halal Label on Food on Purchasing Behavior with Moderating Role of Country of Origin. Amazonia Investiga, 7(15), 332-344. Retrieved from https://amazoniainvestiga.info/index.php/amazonia/article/view/464
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