Effect of Halal Label on Food on Purchasing Behavior with Moderating Role of Country of Origin

  • Amir YazdiZadeh Payame Noor University, Iran
Keywords: Halal label, country of origin, purchase behavior, structural equations

Abstract

This research studies the effects of halal label on frozen food products on the behavior of purchases with the moderating role of the image of the country of origin. This is a descriptive survey based on the purpose of the application. Data were collected through a questionnaire. The statistical society of the research is Malaysian Muslim citizens. A sample of 384 people was estimated using the Cochran formula. According to the prediction of failure to return a number of questionnaires, 400 questionnaires were distributed, of which 16 were incomplete and incomplete, and 384 healthy questionnaires were returned. To test the hypotheses, structural equation modeling and PLS and spss software were used. The results of the research showed.

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Author Biography

Amir YazdiZadeh, Payame Noor University, Iran

Graduated Master of Business Administration, Payame Noor University, Iran

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Published
2018-08-30
How to Cite
YazdiZadeh, A. (2018). Effect of Halal Label on Food on Purchasing Behavior with Moderating Role of Country of Origin. Amazonia Investiga, 7(15), 332-344. Retrieved from https://amazoniainvestiga.info/index.php/amazonia/article/view/464
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Articles