Assessment and ranking of factors on success of Sina Bank's Branches through factor analysis approach (Case study: Branches in eastern Azerbaijan and Ardebil)
Abstract
The main goal of the present research is the assessment and ranking of success factors in the branches of Sina bank and presenting the model through factor analysis approach in Sina banks in Eastern Azerbaijan and Ardebil. To reach this, by reading books, essays and previous researches, first, 46 factors have been identified. Statistical society is included 66 members of managers, deputies, and credit responsible in Sina bank's branches in Eastern Azerbaijan and Ardebil. They have been selected through the census. The tools to gather the questionnaire's information in the effective factors of Sina bank's success are through the factor analysis which has been given to the statistical society after the validity and stability test. To statistical analysis of gathered information in inferential level, one sample t test has been used. And for presenting the pattern, explanatory and confirmatory factor analysis and for setting a priority in effective factors of success of Sina bank's branches the researcher has used Friedman test by SPSS and LISREL software. The result represents that the success rate in Sina bank in Eastern Azerbaijan and Ardebil is higher than expected. Also considering the results of scale reliability and explanatory and confirmatory factor analysis, from 46 prior identified factors, 37 of them have been categorized in 7 groups: management, office workers, financial, facilities of branch, customer's condition, the place of branch, and technology area. According to the Friedman test, the main factors for the success of Sina bank in Eastern Azerbaijan and Ardebil are: for managerial factors, providing new banking services; for workers, the treatment of workers with customers; for financial, collection of claims; for branch's facilities, adornment of branch; for customers condition, their trust; for place of branch, the presence of competitors, and for technology area, its management.
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