Vol. 13 No. 84 (2024)
Articles

Impact of media space design on audience engagement in the digital age: A scoping review

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  • Olha Borysenko,
  • Mariia Diachenko,
  • Iryna Diachenko,
  • Oleh Kravchenko,
  • Yevheniia Shunevych
Olha Borysenko
Lviv Polytechnic National University, Lviv, Ukraine.
Author Biography

Ph.D. in Study of Art, Associate Professor, Associate Professor of the Department of Graphics and Book Art, Printing Art and Media Technologies Institute, Lviv Polytechnic National University, Lviv, Ukraine.

Mariia Diachenko
Classical Private University, Zaporizhzhia, Ukraine.
Author Biography

Doctor of Pedagogical Sciences, Professor, Department of Education and Management of the Educational Institution, Institute of Management, Classical Private University, Zaporizhzhia, Ukraine.

Iryna Diachenko
Classical Private University, Zaporizhzhia, Ukraine.
Author Biography

Candidate of Sciences in Social Communications, Associate Professor, Department of Journalism and Ukrainian Philology, Institute of Journalism and Mass Communication, Classical Private University, Zaporizhzhia, Ukraine.

Oleh Kravchenko
Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Kyiv, Ukraine.
Author Biography

Ph.D. in Architecture, Doctor of Philosophy, Associate Professor of Graphic Design, Department of Graphic Design, Faculty of Design, Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Design, Kyiv, Ukraine.

Yevheniia Shunevych
Ivan Franko Drohobych State Pedagogical University, Drohobych, Ukraine.
Author Biography

Associate Professor, Department of Vocal and Choral, Choreographic and Fine Arts, Faculty of Primary Education and Arts, Ivan Franko Drohobych State Pedagogical University, Drohobych, Ukraine.

DOI: https://doi.org/10.34069/AI/2024.84.12.14

Published 2024-12-30

Keywords

  • digital age, media, communication, design, interactivity, engagement, information architecture.

How to Cite

Borysenko, O., Diachenko, M., Diachenko, I., Kravchenko, O., & Shunevych, Y. (2024). Impact of media space design on audience engagement in the digital age: A scoping review. Amazonia Investiga, 13(84), 221–236. https://doi.org/10.34069/AI/2024.84.12.14

Copyright (c) 2025 Olha Borysenko, Mariia Diachenko, Iryna Diachenko, Oleh Kravchenko, Yevheniia Shunevych

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

In the digital era, media space is critical for disseminating information and communication. Accordingly, audience interaction largely depends on media design, which affects users' attention and emotional reactions. The study aims to determine how various components of media space (visual elements, interactive features and content adaptability) affect audience interaction with media and to describe how these features can enhance audience engagement.  The type of this study is a scoping review. For this purpose, the PRISMA approach was used to collect relevant data, classify it (screening) and further analyse it. The results indicate that effective design can attract attention and retain the audience, stimulating them to interact actively. The impact of interactive design elements on audience engagement and their interest in participating in content creation is also studied. The study demonstrated that the design of the media space plays a key role in shaping audience engagement, as it allows for the combination of visual hierarchy, intuitive navigation and branding integrity. The integration of adaptive and interactive technologies is important for promoting a dynamic and user-centered experience, which is especially important in today's digital era. The conclusions emphasise the importance of using adaptive and interactive design technologies, which generally increase audience engagement and positively impact the user experience.

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