Vol. 13 No. 82 (2024)
Articles

Undergraduate students' attitudes towards the role of digital geographic journalism in promoting tourism in aseer region in Saudi Arabia

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  • Easa Almustanyir,
  • Amrah Muidh Ali Al Saad
Easa Almustanyir
King Khalid University, Saudi Arabia.
Author Biography

Dr. Department of Media and Communication, Arts and Humanities College, King Khalid University, Saudi Arabia.

Amrah Muidh Ali Al Saad
King Khalid University, Saudi Arabia.
Author Biography

Dr. Department of Media and Communication, Arts and Humanities College, King Khalid University, Saudi Arabia.

DOI: https://doi.org/10.34069/AI/2024.82.10.28

Published 2024-10-30

Keywords

  • Digital Geographic Journalism, Tourism Promotion, Aseer Region, Undergraduate Students' Attitudes, Social Media, Saudi Arabia Vision 2030.

How to Cite

Almustanyir, E., & Al Saad, A. M. A. (2024). Undergraduate students' attitudes towards the role of digital geographic journalism in promoting tourism in aseer region in Saudi Arabia. Amazonia Investiga, 13(82), 345–365. https://doi.org/10.34069/AI/2024.82.10.28

Copyright (c) 2024 Easa Almustanyir, Amrah Muidh Ali Al Saad

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study investigates undergraduate Students' attitudes towards digital geographic journalism in promoting tourism in the Aseer region of Saudi Arabia. The region, rich in cultural heritage and natural beauty, remains underdeveloped in tourism. Digital geographic journalism, which uses digital tools to create engaging geographical stories, could enhance tourism promotion efforts. The research assesses students' awareness, evaluates the perceived effectiveness of digital geographic journalism, and identifies factors influencing their attitudes.

A quantitative survey was conducted with 225 undergraduate Students in the Aseer region. Data were collected through a structured questionnaire and analyzed using descriptive statistics, cross-tabulation, and correlation analysis.

Findings reveal a strong positive perception of digital geographic journalism's role in tourism promotion. Students recognized the importance of social media accounts as digital geographic journalism and highlighted the need for investment, effort, time, and modern technologies. Significant correlations between content quality and students' knowledge about tourist sites suggest that improved digital content can boost tourism engagement.

The study underscores digital geographic journalism's potential as a tool for promoting tourism in Aseer. It offers insights for policymakers and marketers, emphasizing the importance of technological investment and high-quality content to attract tourists.

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