Vol. 13 No. 78 (2024)
Articles

The art of graphic design in video games: beyond the visual

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  • Mine Okur,
  • Raif Kızıl,
  • Elif Atamaz
Mine Okur
Near East University, Faculty of Fine Arts and Design, Cyprus.
Bio
Raif Kızıl
Near East University, Faculty of Fine Arts and Design, Cyprus.
Bio
Elif Atamaz
European University of Lefke, Faculty of Communication Sciences, Cyprus.
Bio
DOI: https://doi.org/10.34069/AI/2024.78.06.1

Published 2024-06-30

Keywords

  • Gaming, Visual Design, Video Game Development, User Interface Design, Environmental Graphic Design.

How to Cite

Okur, M., Kızıl, R., & Atamaz, E. (2024). The art of graphic design in video games: beyond the visual. Amazonia Investiga, 13(78), 9–26. https://doi.org/10.34069/AI/2024.78.06.1

Copyright (c) 2024 Amazonia Investiga

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

In video game development, the significance of graphic design cannot be overstated. This article explores the multifaceted contributions of graphic design to the gaming experience, emphasizing its impact on player immersion, narrative enhancement, and overall game success. Key areas of focus include visual concept creation, user interface design, in-game graphical elements, and branding and marketing materials.

Through comprehensive analysis, this paper highlights the crucial role of graphic design in shaping the aesthetic appeal, functionality, and marketability of video games. Findings reveal that good graphic design is essential for player retention and engagement, with poor graphics often leading to negative experiences. The study also underscores the importance of concept and interface design in influencing purchasing decisions and enhancing visual and immersive quality. Additionally, brand identity and advertising are significant factors in a game's popularity and reach.

The results emphasize the need for collaboration between graphic designers and game developers to create engaging and visually captivating gaming experiences, ensuring all elements—from characters and environments to user interfaces—work together for a seamless player experience.

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