Ensuring the competitiveness of the coastal region based on the study of the impact of cluster analysis results on the development of tourism in the conditions of the regenerative ecosystem

Petro Gudz; Maryna Gudz; Anastasiia Bezkhlibna; Valentina Zaytseva; Anna Brutman

doi:10.34069/AI/2023.68.08.16

Petro Gudz Kujawy and Pomorze University in Bydgoszcz, Poland. https://orcid.org/0000-0001-7604-549X
Maryna Gudz National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine. https://orcid.org/0000-0002-1454-4987
Anastasiia Bezkhlibna National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine. https://orcid.org/0000-0003-1027-7452
Valentina Zaytseva National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine. https://orcid.org/0000-0003-1526-2292
Anna Brutman National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine. https://orcid.org/0000-0002-7774-5356

DOI: https://doi.org/10.34069/AI/2023.68.08.16

Keywords: region, region competitiveness, coastal regions, regenerative ecosystem, tourism development.

Abstract

The purpose of the study is to determine the indicators’ influence of regenerative ecosystem competitiveness cluster analysis on the development of tourism in the coastal region.

The method of cluster analysis allowed analyzing the Ukrainian region competitiveness in their territories’ distinguishing with similar indicators in social and economic development. This method was applied in the assessment process of the Ukrainian coastal region's competitiveness, which has direct territorial access to the sea. This grouping covered indicators from various industries, selected basically on an understanding of the constituent elements of competitiveness such as tourism, production, infrastructure, demography and local finances. It was considered on the basis of a complex grouping of economic (business processes), social (human capital) and administrative-management (administration) indicators. This made it possible to reveal the similarity of the social and economic development of the coastal regions in dynamics, which have direct access to the sea and opportunities to conduct economic activities related to the maritime economy.

The cluster analysis results formed an appropriate informational and analytical justification for the guideline selection for the regional strategic policy of the regenerative ecosystems’ competitive increasing as a basis for planning the actions of local authority bodies.

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Author Biographies

Petro Gudz, Kujawy and Pomorze University in Bydgoszcz, Poland.

Doctor of Economic Sciences, Professor, Head of the Department of Economic Research, Kujawy and Pomorze University in Bydgoszcz, Poland.

Maryna Gudz, National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine.

Doctor of Economic Sciences, Professor, Faculty of International Tourism and Economics, Department of Economics and Customs, National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine.

Anastasiia Bezkhlibna, National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine.

Candidate of Economic Sciences, Assistant Professor, Department of Tourism, Hotel and Restaurant Business Faculty of International Tourism and Economics, National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine.

Valentina Zaytseva, National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine.

Candidate of Pedagogical Sciences, Professor, Head of Department of Tourism, Hotel and Restaurant Business Faculty of International Tourism and Economics, National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine.

Anna Brutman, National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine.

Candidate of Economic Sciences, Assistant Professor, National University “Zaporizhzhia Polytechnik” (Zaporizhzhia), Ukraine, Faculty of International Tourism and Economics, Head of the Department of Foreign Language Professional Studies, Ukraine.

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