Philosophy of mass culture and consumer society: worldview emphasis

Mykhailo Zhylin; Uliana Maraieva; Liudmyla Krymets; Tetiana Humeniuk; Liudmyla Voronovska

doi:10.34069/AI/2023.65.05.24

Mykhailo Zhylin Odesa National Maritime University, Ukraine. https://orcid.org/0000-0003-2898-4403
Uliana Maraieva Uzhhorod National University, Ukraine. https://orcid.org/0000-0002-2600-8532
Liudmyla Krymets National Defence University of Ukraine named after Ivan Chernyakhovskyi, Kyiv, Ukraine. https://orcid.org/0000-0001-7451-5208
Tetiana Humeniuk Kyiv National University of Culture and Arts, Ukraine. https://orcid.org/0000-0001-7740-0203
Liudmyla Voronovska National University of Civil Defense of Ukraine. https://orcid.org/0000-0003-2815-2500

DOI: https://doi.org/10.34069/AI/2023.65.05.24

Keywords: mass culture, consumer society, hedonism, modern technologies, worldview crisis.

Abstract

The formation of new realities of mass culture and consumer society led to a number of crisis phenomena of an ontological and worldview nature. The purpose of the article is to analyze the worldview accents of modernity from the philosophical point of view of mass culture and consumer society, to outline social transformations inherent in social categories of thinking. General scientific methods of analysis of synthesis, deduction, and induction were used to write the article. The results highlighted the main characteristics of mass culture, it was established that it has a specific influence on worldview aspects. Mass production replicated mass things, chimeras of characters, values, etc., which became obsessive in society. Consumer society has turned consumption into the meaning of life. Consumption received leading roles in creating a new type of relations in society, transforming them according to its own development scheme. Consumption has become the dominant socio-cultural aspect in people's consciousness, which has pushed the economic effect into the background. This has led to the formation of a crisis of identities throughout the world, as traditional national ways of demarcation are replaced by social. The conclusions suggest turning to the ideas of the Post-Enlightenment, which contain elements of consumerism.

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Author Biographies

Mykhailo Zhylin, Odesa National Maritime University, Ukraine.

Senior lecturer Department of Practical Psychology, Odesa National Maritime University, Ukraine.

Uliana Maraieva, Uzhhorod National University, Ukraine.

Candidate of Philosophical Sciences, Associate Professor of Philosophy Department, Faculty of Social Sciences, Uzhhorod National University, Ukraine.

Liudmyla Krymets, National Defence University of Ukraine named after Ivan Chernyakhovskyi, Kyiv, Ukraine.

Doctor of Science in Philosophy, Main researcher, Senior researcher Social Science Department, National Defence University of Ukraine named after Ivan Chernyakhovskyi, Kyiv, Ukraine.

Tetiana Humeniuk, Kyiv National University of Culture and Arts, Ukraine.

Doctor of Philosophical Sciences, Professor of Department of Event Management and Leisure Industry Kyiv National University of Culture and Arts, Ukraine.

Liudmyla Voronovska, National University of Civil Defense of Ukraine.

Candidate of Philosophical Sciences, Associate Professor Department of Social Sciences Cherkasy Institute of Fire Safety named after Chornobyl Heroes of National University of Civil Defense of Ukraine.

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