The place and role of political advertising in the system of manipulative technologies: the linguistic dimension

Auteurs

DOI :

https://doi.org/10.34069/AI/2023.64.04.33

Mots-clés :

manipulative rhetoric, political discourse, nonverbal means, psycholinguistic coding, billboard.

Résumé

Issues of language and political discourse form a very dense framework for theories and studies of argumentation, the new rhetoric. The political discourse analysis is gaining in scope and epistemological precision. However, discursive effects remain largely understudied regarding linguistic means as manipulative tactics. This phenomenon shapes the relevance of this study. It also analyses how linguistic traces of political discourse affect the population in terms of psychosociology and manipulative tactics. The ideology of discursive persuasion reveals issues in cognitive activity (meaning, intentionality, and strategy) that the speaker performs, as well as the impact on a known target. The study focuses on the norms and use of language, image, text, and sound in political advertising. It also analyses scholarly works related to the topic, offering an analysis based on observations on political communication and its media staging of the functioning of sociolinguistic variation regarding the norms and representations that operate in this official/dominant language market and specific to the language of politics. Research related to advertising and advertising language in relatively recent studies is still approached with some caution. Therefore, this paper attempts to deal with them from the perspective of linguistics in its broader discussion. To do so, the article focuses on studying linguistic means specific to political advertising on billboards during political campaigns. The most peculiar aspects of the contextual and formal expression of political advertising on billboards are identified.

Téléchargements

Les données relatives au téléchargement ne sont pas encore disponibles.

Bibliographies de l'auteur

Halyna Kuchyk, Ivan Franko National University of Lviv, Lviv, Ukraine.

PhD in Philology, Associate Professor, Department of Foreign Languages of the Faculty of International Relations, Ivan Franko National University of Lviv, Lviv, Ukraine.

Oleksandr Nazarchuk, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine.

PhD in Historical Sciences, Associate professor of the department of Political Technologies / Director of the PO "Institute of Strategic Design", Institute of law, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine.

Tetiana Siroshtan, Bogdan Khmelnytskyi Melitopol State Pedagogical University, Ukraine.

PhD in Philology, Associate Professor, Dean of the Philological Faculty, Ukrainian language department, Bogdan Khmelnytskyi Melitopol State Pedagogical University, Ukraine.

Olha Yanyshyn, Ivano-Frankivsk National Technical University of Oil and Gas, Ukraine.

PhD in Pedagogical Sciences, Associate Professor, Associate Professor Department of Philology, Institute of Humanities and Public Administration, Interpreting and Translation Studies, Ivano-Frankivsk National Technical University of Oil and Gas, Ukraine.

Vita Sternichuk, Lutsk National Technical University, Ukraine.

PhD (Philology), Associate Professor of Foreign and Ukrainian Philology Department, Faculty of digital, educational and social technologies, Lutsk National Technical University, Ukraine.

Références

Addawood, A., Badawy, A., Lerman, K., & Ferrara, E. (2019, July). Linguistic cues to deception: identifying political trolls on social media. In Proceedings of the international AAAI conference on web and social media (Vol. 13, pp. 15-25). https://doi.org/10.1609/icwsm.v13i01.3205

Di Domenico, G., Sit, J., Ishizaka, A., & Nunan, D. (2021). Fake news, social media, and marketing: a systematic review. Journal of Business Research, 124, 329-341. https://doi.org/10.1016/j.jbusres.2020.11.037

Hacker, P. (2021). Manipulation by algorithms. Exploring the triangle of unfair commercial practice, data protection, and privacy law. European Law Journal. https://doi.org/10.1111/eulj.12389

Hall, J. A., Xing, C., Ross, E. M., & Johnson, R. M. (2021). Experimentally manipulating social media abstinence: results of a four-week diary study. Media Psychology, 24(2), 259-275. https://doi.org/10.1080/15213269.2019.1688171

Hancock, J. T., Naaman, M., & Levy, K. (2020). AI-mediated communication: definition, research agenda, and ethical considerations. Journal of Computer-Mediated Communication, 25(1), 89-100. https://doi.org/10.1093/jcmc/zmz022

Helberger, N., Dobber, T., & de Vreese, C. (2021). Towards unfair political practices law: learning lessons from the regulation of unfair commercial practices for online political advertising. J. Intell. Prop. Info. Tech. & Elec. Com. L., 12, 273. https://www.jipitec.eu/issues/jipitec-12-3-2021/5338/helberger_pdf.pdf

Ihnatenko, R. (2022). Technologies of targeted advertising: essence and efficiency. Financial and Credit Activity Problems of Theory and Practice, 1(42), 428–435. https://doi.org/10.55643/fcaptp.1.42.2022.3715 (Ukrainian)

Karpitskaya, M., & Chuyanava, A. (2021). Consumer protection in the field of advertising of the future. Futurity Economics & Law, 1(2), 16–20. https://doi.org/10.57125/FEL.2021.06.25.3

Kuchyk, H., & Kuchyk, O. (2022). Political Communication in Multilateral Diplomacy: Linguistic Dimension. Studies in Media and Communication, 10(3), 132-137. https://redfame.com/journal/index.php/smc/article/view/5843

Lorenz-Spreen, P., Lewandowsky, S., Sunstein, C. R., & Hertwig, R. (2020). How behavioural sciences can promote truth, autonomy and democratic discourse online. Nature human behaviour, 4(11), 1102-1109. https://doi.org/10.1038/s41562-020-0889-7

Mathur, A., Wang, A., Schwemmer, C., Hamin, M., Stewart, B. M., & Narayanan, A. (2023). Manipulative tactics are the norm in political emails: evidence from 300K emails from the 2020 US election cycle. Big Data & Society, 10(1), 20539517221145371. https://doi.org/10.1177/20539517221145371

Nenadi?, I. (2019). Unpacking the “European approach” to tackling challenges of disinformation and political manipulation. Internet Policy Review, 8(4), 1-22. https://doi.org/10.14763/2019.4.1436

Noggle, R. (2021). Manipulation in politics. Oxford University Press. https://doi.org/10.1093/acrefore/9780190228637.013.2012

Oviatt, S. (2021, October). Technology as infrastructure for dehumanization: three hundred million people with the same face. In Proceedings of the 2021 International Conference on Multimodal Interaction (pp. 278-287). https://doi.org/10.1145/3462244.3482855

Petre, C., Duffy, B. E., & Hund, E. (2019). “Gaming the system”: platform paternalism and the politics of algorithmic visibility. Social Media+ Society, 5(4), 2056305119879995. https://doi.org/10.1177/2056305119879995

Reisach, U. (2021). The responsibility of social media in times of societal and political manipulation. European Journal of Operational Research, 291(3), 906-917. https://doi.org/10.1016/j.ejor.2020.09.020

Ryabchenko, N. A., Katermina, V. V., & Malysheva, O. P. (2019). Political content management: new linguistic units and social practices. Church, Communication and Culture, 4(3), 305-322. https://doi.org/10.1080/23753234.2019.1664916

Sætra, H. S., & Mills, S. (2022). Psychological interference, liberty and technology. Technology in Society, 69, 101973. https://doi.org/10.1016/j.techsoc.2022.101973

Saurwein, F., & Spencer-Smith, C. (2020). Combating disinformation on social media: multilevel governance and distributed accountability in Europe. Digital Journalism, 8(6), 820-841. https://doi.org/10.1080/21670811.2020.1765401

Silva, M., Santos de Oliveira, L., Andreou, A., Vaz de Melo, P. O., Goga, O., & Benevenuto, F. (2020, April). Facebook ads monitor: an independent auditing system for political ads on Facebook. In Proceedings of The Web Conference 2020 (pp. 224-234). https://doi.org/10.1145/3366423.3380109

Susser, D., Roessler, B., & Nissenbaum, H. (2019). Technology, autonomy, and manipulation. Internet Policy Review, 8(2). https://doi.org/10.14763/2019.2.1410

Van Peer, W. (2021). Stylistics and psychology: investigations of foregrounding. Routledge. https://doi.org/10.4324/9781003130437

Vasishth, S., & Gelman, A. (2021). How to embrace variation and accept uncertainty in linguistic and psycholinguistic data analysis. Linguistics, 59(5), 1311-1342. https://doi.org/10.1515/ling-2019-0051

Yarmolyuk, O. (2022). Information support of enterprises: problems, challenges, prospects. Futurity Economics & Law, 2(1), 12–22. https://doi.org/10.57125/FEL.2022.03.25.02

Téléchargements

Publiée

2023-05-30

Comment citer

Kuchyk, H., Nazarchuk, O., Siroshtan, T., Yanyshyn, O., & Sternichuk, V. (2023). The place and role of political advertising in the system of manipulative technologies: the linguistic dimension. Amazonia Investiga, 12(64), 315–322. https://doi.org/10.34069/AI/2023.64.04.33

Numéro

Vol. 12 No 64 (2023)

Rubrique

Articles