GR in the university brand-communications system
Abstract
During the study, the authors monitored the media to reveal quantitative and qualitative indicators of Russian universities’ media activities in 2015-2017 on the basis of data from Medialogia (mlg.ru) and Public.ru (public.ru) resources. The analysis of the most actively used newsbreaks in the media practice of these universities and their typology is based on the expert method. The conducted study points to a pronounced trend in universities’ media activities of demonstrating in the media space those characteristics that correspond to the criteria, on which major stakeholders assess their activities.
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References
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