Ecosystem of tourist business in the context of regional tourism and hospitality industry development

Abstract

The evolution and problems of the definition of such notions as “business ecosystem”, “business ecosystem model” and “business platform” in the scientific environment are overviewed and analyzed in this paper. Different strategies of the management of business ecosystem models are considered and conclusions about their efficiency at different development stages are formulated. In the paper, the particular attention is paid to digital platforms as a tool of management and development of business ecosystems in modern realities, the key cases of ecosystem business models in Russian economy are analyzed. The authors consider the digital platform creation as a perspective approach to the transition to the concept “Tourism 4.0” in the Republic of Bashkortostan. However, there are different opinions regarding the practicability of the realization of regional tourist platforms in comparison with the federal ones. The paper presents the overview of the main arguments of the parties of this discussion. As a result of the conducted research, the author formulated the conclusions on the perspective of creating cross-functional and multi-platform solutions for the realization of federal and regional platforms. That is, the construction of platforms based on the principle of mutual integration and realization of different but supporting functions, which would serve the whole chain of creation, promotion and realization of tourist product and realization of accompanying touristic services, will allow implementing not the competitive development environment but the ecosystem cooperation environment. Such principle is relevant from the point of the broad-scale and deep mechanism of data aggregation, for building up effective development strategies at entrepreneurial, regional and federal levels.