Vol. 11 No. 55 (2022)
Articles

On the question of the role of project management in the digital transformation of small and medium-sized businesses: essence and innovative potential

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  • Valentyn Bannikov,
  • Tetiana Lobunets,
  • Ievgen Buriak,
  • Olena Maslyhan,
  • Larysa Shevchuk
Valentyn Bannikov
Dataart Solutions Project, New York, United States.
Bio
Tetiana Lobunets
National University of Life and Environmenta lSciences of Ukraine, Ukraine.
Bio
Ievgen Buriak
Ostrohradskyi National University Pershotravneva str., Ukraine.
Bio
Olena Maslyhan
Mukachevо State University Uzhgorod Street, Ukraine.
Bio
Larysa Shevchuk
Lesya Ukrainka Volyn National University, Ukraine.
Bio
DOI: https://doi.org/10.34069/AI/2022.55.07.35

Published 2022-10-10

Keywords

  • management, organization, soft skills, hard skills, sustainable development.

How to Cite

Bannikov, V., Lobunets, T., Buriak, I., Maslyhan, O., & Shevchuk, L. (2022). On the question of the role of project management in the digital transformation of small and medium-sized businesses: essence and innovative potential. Amazonia Investiga, 11(55), 334–343. https://doi.org/10.34069/AI/2022.55.07.35

Abstract

Digital transformation is penetrating all areas of activities. This process is irreversible and poses challenges to businesses. The leading role for the successful digital transformation of small and medium-sized businesses is played by effective project management. The purpose of the article is to study the role of project management in the digital transformation of small and medium- sized businesses, to identify the key issues and the scenario of transformation, to outline the portrait of a project manager. Methods used: analysis? synthesis, graphic methods, the method of establishing cause-and-effect relationships. As a research result, theoretical aspects of project management and trends in understanding its role in the digital transformation of businesses were determined. The key questions for project management are outlined and its scenario is defined. The key skills and qualities of an effective project manager are described. The innovative potential of project management is considered. The scientific novelty of the research consists in clarifying the aspects necessary for effective project management, taking into account the trends in economic and sustainable development. The practical significance of the research results lies in outlining the areas of activity and improving the professional and extra-professional skills of project managers in the process of digital transformation.

 

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References

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