On the question of the role of project management in the digital transformation of small and medium-sized businesses: essence and innovative potential

Valentyn Bannikov; Tetiana Lobunets; Ievgen Buriak; Olena Maslyhan; Larysa Shevchuk

doi:10.34069/AI/2022.55.07.35

Valentyn Bannikov Dataart Solutions Project, New York, United States. https://orcid.org/0000-0001-8865-3767
Tetiana Lobunets National University of Life and Environmenta lSciences of Ukraine, Ukraine. https://orcid.org/0000-0002-1973-4181
Ievgen Buriak Ostrohradskyi National University Pershotravneva str., Ukraine. https://orcid.org/0000-0002-8039-004X
Olena Maslyhan Mukachevо State University Uzhgorod Street, Ukraine. https://orcid.org/0000-0002-8465-548X
Larysa Shevchuk Lesya Ukrainka Volyn National University, Ukraine. https://orcid.org/0000-0002-7667-3872

DOI: https://doi.org/10.34069/AI/2022.55.07.35

Keywords: management, organization, soft skills, hard skills, sustainable development.

Abstract

Digital transformation is penetrating all areas of activities. This process is irreversible and poses challenges to businesses. The leading role for the successful digital transformation of small and medium-sized businesses is played by effective project management. The purpose of the article is to study the role of project management in the digital transformation of small and medium- sized businesses, to identify the key issues and the scenario of transformation, to outline the portrait of a project manager. Methods used: analysisб synthesis, graphic methods, the method of establishing cause-and-effect relationships. As a research result, theoretical aspects of project management and trends in understanding its role in the digital transformation of businesses were determined. The key questions for project management are outlined and its scenario is defined. The key skills and qualities of an effective project manager are described. The innovative potential of project management is considered. The scientific novelty of the research consists in clarifying the aspects necessary for effective project management, taking into account the trends in economic and sustainable development. The practical significance of the research results lies in outlining the areas of activity and improving the professional and extra-professional skills of project managers in the process of digital transformation.

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Author Biographies

Valentyn Bannikov, Dataart Solutions Project, New York, United States.

Master's degree, Project Manager Dataart Solutions, New York, United States.

Tetiana Lobunets, National University of Life and Environmenta lSciences of Ukraine, Ukraine.

PhD in Economics Associate Professor Department of Production and investment management Faculty of Agricultural Management National University of Life and Environmenta lSciences of Ukraine, Ukraine.

Ievgen Buriak, Ostrohradskyi National University Pershotravneva str., Ukraine.

Doctor of Science in Economics, Ass. Prof. Professor of Management Department Economic and Management Faculty Kremenchuk Mykhailo Ostrohradskyi National University Pershotravneva str., Ukraine.

Olena Maslyhan, Mukachevо State University Uzhgorod Street, Ukraine.

Doctor of Economic Sciences, Associate Professor Faculty of Management and Hospitality Industry, Department of Management, Management of Economic Processes and Tourism, Mukachevо State University Uzhgorod Street, Ukraine.

Larysa Shevchuk, Lesya Ukrainka Volyn National University, Ukraine.

Candidate in Law, Associate Professor of the Department of Civil Law Disciplines, Faculty of Law, Lesya Ukrainka Volyn National University, Ukraine.

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