Vol. 11 No. 54 (2022)
Articles

Human capital development in a creative economy

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  • Nataliya Kuznetsova,
  • Viacheslav Tkachuk,
  • Svitlana Obikhod,
  • Tetiana Vlasenko,
  • Oksana Samborska,
  • Lyubov Chorna
Nataliya Kuznetsova
Cherkasy State Business College, Cherkasy, Ukraine.
Author Biography

PhD in Economics, Associate Professor, Department of Economic, Entrepreneurship and Marketing, Cherkasy State Business College, Cherkasy, Ukraine.

Viacheslav Tkachuk
Zhytomyr Polytechnic State University, Zhytomyr, Ukraine.
Author Biography

PhD in Economics, Assistant Professor in the Department of Digital Economics and International Economic Relations, Faculty of Business and Service, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine.

Svitlana Obikhod
Zhytomyr Polytechnic State University, Zhytomyr, Ukraine.
Author Biography

PhD in Economics, Assistant Professor, Department of Digital Economics and International Economic Relations, Faculty of Business and Service, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine.

Tetiana Vlasenko
National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine.
Author Biography

Candidate of Economic Sciences, Associate Professor, Department of Production and Investment Management, Faculty of Agricultural Management, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine.

Oksana Samborska
Vinnytsia National Agrarian University, Vinnytsia, Ukraine.
Author Biography

Candidate of Economic Sciences, Associate Professor, Department of Administrative Management and Alternative Energy Sources, Vinnytsia National Agrarian University, Vinnytsia, Ukraine.

Lyubov Chorna
Vasyl Stefanyk Precarpathian National University, Ivano-Frankivsk, Ukraine.
Author Biography

Candidate of Pedagogical Sciences, Associate Professor of the Department of Tourism Studies and Local History, Faculty of Tourism, Vasyl Stefanyk Precarpathian National University, Ivano-Frankivsk, Ukraine.

DOI: https://doi.org/10.34069/AI/2022.54.06.33

Published 2022-08-30

Keywords

  • Creative economy, human capital, regression analysis, intellectual activity.

How to Cite

Kuznetsova, N., Tkachuk, V., Obikhod, S., Vlasenko, T., Samborska, O., & Chorna, L. (2022). Human capital development in a creative economy. Amazonia Investiga, 11(54), 349–356. https://doi.org/10.34069/AI/2022.54.06.33

Abstract

The industrial economy is gradually disappearing. It is replaced by a creative economy, the basis of which is creative human capital. The study aims to define creative human capital’s value in an economy based on intellectual activity. Methods. The research used general scientific methods: the method of comparison, statistical analysis, assessment of dynamic structural shifts, as well as index and analytical methods. The economic research methods were also used in this work; the regression analysis was carried out by the economic-statistical method. Economic and mathematical modeling defined the influence of creative economy indicators on the GDP level per capita. Results. As a research result, the meaning of the category “human capital development in the creative economy” is established, and its basic elements are defined. It was determined what role creative economy human capital plays. Creative sector value in countries’ development was also described in the study. The analysis of the number and structure of the innovative sphere enterprises has allowed defining the features of the new economy structure type in the European countries. The study established the relative share of the population working in the creative industry. Characteristics of human capital development in European countries are presented in illustrations. Interaction between human capital and the creative economy has been defined by carrying out the regression analysis. According to the study results, the main components of the evolution and protection of human capital in a fast-growing branch of the world economy – the creative economy – have been established.

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