Thinking on innovative mode of chinese traditional culture communication in the new era -- A case study of China in the classics

Keywords: new epoch background, dissemination of Chinese traditional culture, innovation mode, China in the Classics.


Under the background of the “Nation with Strong Culture” in the new era, the inheritance and communication of excellent traditional Chinese cultures are the requirements of new history and new feelings, and the needs for the new era and new journey. Based on the background of the new era with "Culture Going Global", and taking the new cultural program "China in Classics" launched by China Central Television as an example, this article has systematically sorted out the contents of the program, which includes: analyzes the types of characters and different case studies in the program from all aspects, explores the innovative mode and value expression of the ancient Chinese classics’ communication, points out the positive and significant effects of cultural innovation, and proposes optimization measures for some deficiencies. As a result, the promotion of creative transformation and innovative communication of Chinese traditional culture in the context of the new era can be achieved.


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Author Biographies

Yang Chunlei, Zhejiang Yuexiu University, China.

School of International Student education, Zhejiang Yuexiu University, China.

Lan XinRu, School of Chinese, Zhejiang Yuexiu University, China.

School of Chinese, Zhejiang Yuexiu University, China.


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How to Cite
Chunlei, Y., & XinRu, L. (2022). Thinking on innovative mode of chinese traditional culture communication in the new era -- A case study of China in the classics. Amazonia Investiga, 11(54), 189-198.