The problems in the development of public broadcasting in the polycultural borderland Region of Ukraine
Keywords:
Public broadcasting, Public television, regional television, polycultural borderland region, new media.
Abstract
The paper discusses the main challenges faced by the implementation and development of Public television (Ukrainian: Suspilne telebachennia) in the polycultural borderland of Ukraine (Transcarpathia), considering national peculiarities. The relevance of the research is due to the necessity of a detailed analysis of the organizational and developmental processes of the Transcarpathian Public television, the development forecast, and the search for opportunities and new decisions accounting for the factors that determine its uniqueness. Were used such methods: empirical (observation, description, measuring); theoretical (axiomatic, hypothetico-deductive); general methods (analysis, synthesis, comparison, generalization); unique methods, among which the most productive were the various types of analysis (thematic, genre, stylistic analysis). The given results of the research draw up strategies for the Transcarpathian television and its importance in the conditions of the polycultural region, considering its borderland location in connection with its historical-cultural, social-political peculiarity in the context of the rapid development of new media.
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References
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Syvertsen, T. (2001). Ordinary people in extraordinary circumstances: A study of participants in television dating games. Media, Culture & Society, 23(3), 319-337.
Syvertsen, T., Mjøs, O., Moe, H., & Enli, G. (2014). Media welfare state: Nordic media in the digital era. Ann Arbor: The University of Michigan Press. http://dx.doi.org/10.3998/nmw.12367206.0001.001
Tivodar, M. P. (2010). The ethnodemographical processes in Zakarpattia (the 1st – beginning of the 3rd millenia). Folk art and ethnography, 1, 4-31. Retrieved from http://dspace.nbuv.gov.ua/handle/123456789/37879
Tolochko, N. V. (2016). Ways of using social networks in popularizing television programs of the Branch of the NTKU “Transcarpathian regional directory”. Horizons of printing, 1(5), 35-45. Retrieved from http://horizons.vpi.kpi.ua/article/view/95060/90724
Tolochko, N. (2020a). Radio and television programs for national minorities of the border multicultural region (on the example of Transcarpathia, 1930–1991). Technium Social Sciences Journal, 8(1), 188–199. https://doi.org/10.47577/tssj.v8i1.748
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Tolochko, N. V. (2020c). The establishment and development of television in Transcarpathia in historical, political, cultural context: models of functioning and ways of manifestation. (Dissertation of the candidate of social sciences). Oles Honchar Dnipro National University. Dnipro. Retrieved from https://www.dnu.dp.ua/docs/ndc/dissertations/K08.051.19/autoreferat_5fe8d2c6432c7.pdf
Zhuk, O. (2020). Budget cut of Suspilnyi in 2020: What do the broadcaster and its audience lose. Media Detector. Retrieved from https://bit.ly/3ImbOaI
Bidzilya, Yu., Solomin, Y., Tolochko, N., Shapovalova, H., & Shebeshtian, Y. (2020). The media image of the multinational Transcarpathia: The problems of the search for ethnic and civil identities. International Journal of Criminology and Sociology, 9, 2972-2983.
Dragomir, M., Kersevan Smokvina, T., & Maziarchuk, V. (2019). The system of financing Ukrainian public service broadcaster UA: PBC in light of the Council of Europe standards. Council of Europe expert report. Retrieved from https://rm.coe.int/the-system-of-financing-ukrainian-public-service-broadcaster-ua-pbc-in/168091f9d6
Dzholos, O. V. (2017). Introducing public broadcasting to Ukraine: communicational, organizational and legal aspects. (Dissertation of the candidate of social sciences). Classic private university of Zaporaizhzhia. Retrieved from https://bit.ly/3nLmAOa
Fickers, A., & Johnson, C. (2010). Transnational television history: A comparative approach. Media History, 16(1), 1-11. http://doi.org/10.1080/13688800903395411
Hruba, O. (2019). Public service broadcasting at the crossroads of Ukraine and Europe. Abigail Browne Fellowship. Cullen International. Retrieved from https://www.cullen-international.com/dam/jcr:dfaa278b-8bd4-4e4a-b8c0-2faf27780d83/in.140005640976128.html
Husak, N. A. (2005). Public television as a form of organizing and functioning of broadcasting (foreign experience and domestic realities). (Dissertation of the candidate of philological sciences). Ivan Franko National University. Lviv. Retrieved from: https://chtyvo.org.ua/authors/Informatsiine_suspilstvo/2014_N19.pdf
Khomenko, I. A., & Fomenko, V. I. (2013). Functionality of public television and radio broadcasting from the standpoint of Norbert Wiener's concept of social homeostasis. Ukrainian Journalism: Scientific Journal, 14, 87-93.
Kitsa, M., & Mudra, I. (2018). Social media tools for TV programs promotion. Communication Today, 9(2), 56-72. Retrieved from https://communicationtoday.sk/download/22018/04.-KITSA-MUDRA-%25E2%2580%2593-CT-2-2018.pdf
Kyrych, I. V. (2014). Social radio broadcasting: models of functioning and ways of manifestation. (Dissertation of the candidate of social sciences). Oles Honchar Dnipro National University. Dnipro. Retrieved from https://bit.ly/3yjdRHK
Law of Ukraine 1227-VII “On Public Television and Radio Broadcasting of Ukraine”. Verkhovna Rada of Ukraine. Revision on February 12, 2021. Retrieved from https://zakon.rada.gov.ua/laws/show/1227-18
Lersch, E. (2010). Regional television in Germany. Media History, 16(1), 109-113. http://doi.org/10.1080/13688800903395544
Ostapa, S. V., Miskyi, V. V., & Rozkladai, I. Ye. (2018). Public broadcasting in Ukraine: The history of establishment and challenges. Kyiv: TOV Drukarnia Viol.
PO Detector media. (2018a). Monitoring of Suspilne: How the journalists adhered to standards in Ivano-Frankivsk, Lviv, Lutsk, Ternopil, Uzhhorod, Khmelnytskyi, and Chernivtsi. Retrieved from https://bit.ly/3RmqESI
PO Detector media. (2018b). They are “jeansing” because… they are lazy. Monitoring of television news of the regional branches of the NSTU for 11-15 December 2017. West. Retrieved from https://bit.ly/3NRUPhA
PO Detector media. (2019a). Monitoring of the news of the western branches of the Public broadcaster for September. Retrieved from https://bit.ly/3aswDVd
PO Detector media. (2019b). The concept of regional broadcasting of NSTU (TEXT) was published. Retrieved from https://bit.ly/3nKiLsG
PO Detector media. (2021). The Supervisory Board of Public approved the report on the activities of NSTU for 2020. Retrieved from https://bit.ly/3IDIahr
Potschka, C., & Golding, P. (2012). The structural developments of regional television in Britain and Germany. Media History, 18(3-4), 443-458. http://doi.org/10.1080/13688804.2012.721954
State Statistics Committee of Ukraine. (2001). About number and composition population of UKRAINE by data All-Ukrainian population census'2001 data. Retrieved from http://2001.ukrcensus.gov.ua/eng/results/general/nationality/
Stollfuß, S. (2019). German public television, social media and audience engagement. VIEW Journal of European Television History and Culture, 8(16), 98-109. http://doi.org/10.18146/2213-0969.2019.jethc178
Syvertsen, T. (2001). Ordinary people in extraordinary circumstances: A study of participants in television dating games. Media, Culture & Society, 23(3), 319-337.
Syvertsen, T., Mjøs, O., Moe, H., & Enli, G. (2014). Media welfare state: Nordic media in the digital era. Ann Arbor: The University of Michigan Press. http://dx.doi.org/10.3998/nmw.12367206.0001.001
Tivodar, M. P. (2010). The ethnodemographical processes in Zakarpattia (the 1st – beginning of the 3rd millenia). Folk art and ethnography, 1, 4-31. Retrieved from http://dspace.nbuv.gov.ua/handle/123456789/37879
Tolochko, N. V. (2016). Ways of using social networks in popularizing television programs of the Branch of the NTKU “Transcarpathian regional directory”. Horizons of printing, 1(5), 35-45. Retrieved from http://horizons.vpi.kpi.ua/article/view/95060/90724
Tolochko, N. (2020a). Radio and television programs for national minorities of the border multicultural region (on the example of Transcarpathia, 1930–1991). Technium Social Sciences Journal, 8(1), 188–199. https://doi.org/10.47577/tssj.v8i1.748
Tolochko, N. (2020b). The enforcement of information hour by analytics, updated programs for national minorities, cooperation with productions: what will UA: Zakarpattia look like in 2020. MY.UA. Retrieved from https://bit.ly/3ysp1dj
Tolochko, N. V. (2020c). The establishment and development of television in Transcarpathia in historical, political, cultural context: models of functioning and ways of manifestation. (Dissertation of the candidate of social sciences). Oles Honchar Dnipro National University. Dnipro. Retrieved from https://www.dnu.dp.ua/docs/ndc/dissertations/K08.051.19/autoreferat_5fe8d2c6432c7.pdf
Zhuk, O. (2020). Budget cut of Suspilnyi in 2020: What do the broadcaster and its audience lose. Media Detector. Retrieved from https://bit.ly/3ImbOaI
Published
2022-07-04
How to Cite
Bidzilya, Y., Tolochko, N., Haladzhun, Z., Solomin, Y., & Shapovalova, H. (2022). The problems in the development of public broadcasting in the polycultural borderland Region of Ukraine. Amazonia Investiga, 11(53), 59-69. https://doi.org/10.34069/AI/2022.53.05.6
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