Data Mining Techniques with Electronic Customer Relationship Management for Telecommunication Company

Keywords: Data Mining, E-CRM, Employee, A Telecommunication Company.

Abstract

Organizations must improve decisional quality, and the continuous usage of data mining techniques is a crucial issue for management. This issue mostly involves an individual's motivation to engage in the behavior. This could perhaps be characterized in terms of the working regimen. technology utilization and employee activity are the two main difficulties that this dilemma revolves around. This study aims to address the aspect associated with data mining and E-CRM in the telecom industry. The methods that are used in the current study,  analysis studies of the data mining techniques are applied to E-CRM that has been identified. Moreover, PHP with the update of the DeLone and McLean methods has been used in the current study. The results show the significance in affecting the continuance used intention of data mining techniques. User satisfaction, technology, and data mining are critical predictors of employment intentions.

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Author Biographies

Elham Abdulwahab Anaam, University Kebangsaan Malaysia, Malaysia.

Faculty of Information Science & Technology, University Kebangsaan Malaysia, Malaysia.

Muhamad Naser Yousef Magableh, Central Queensland University, Queensland, Australia.

School of Engineering and Technology, Central Queensland University, Queensland, Australia.

Mohammed Hamdi, Najran University, Najran, Saudi Arabia.

College of Computer Science and Information Systems Najran University, Najran, Saudi Arabia.

Aldeen Yousef Rashid Hmoud, University Kebangsaan Malaysia, Selangor, Malaysia.

Faculty of Information Science and Technology, University Kebangsaan Malaysia, Selangor, Malaysia.

Hamood Alshalabi, Universiti Kebangsaan Malaysia, Bangi, Malaysia.

Faculty of Information Science & Technology, Universiti Kebangsaan Malaysia, Bangi, Malaysia.

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Published
2021-12-30
How to Cite
Anaam, E. A., Yousef Magableh, M. N., Hamdi, M., Rashid Hmoud, A. Y., & Alshalabi, H. (2021). Data Mining Techniques with Electronic Customer Relationship Management for Telecommunication Company. Amazonia Investiga, 10(48), 288-304. https://doi.org/10.34069/AI/2021.48.12.30
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Articles