System of factors determining the pricing policy of machine-building enterprises in modern conditions

Natalya V. Arsenieva; Lyudmila M. Putyatina; Margarita V. Yakovleva

doi:10.34069/AI/2021.47.11.12

Natalya V. Arsenieva Moscow Aviation Institute (National Research University), Moscow, Russia. https://orcid.org/0000-0003-4265-6254
Lyudmila M. Putyatina Moscow Aviation Institute (National Research University), Moscow, Russia. https://orcid.org/0000-0002-3050-1477
Margarita V. Yakovleva Moscow Aviation Institute (National Research University), Moscow, Russia. https://orcid.org/0000-0002-9614-2833

DOI: https://doi.org/10.34069/AI/2021.47.11.12

Keywords: pricing policy of the enterprise, pricing strategy, market conditions, marketing strategy, commodity policy.

Abstract

The article considers modern economic categories of pricing policy and pricing strategy, which with some similarity have differences in practice. The definition of pricing policy and its importance in modern conditions is given. The basic elements of the pricing policy of enterprises are given. The aim of the study is to analyze the main factors that determine the pricing policy of an enterprise in modern conditions and the possibility of their competent use in practice. Methodologically, the study is aimed at an integrated approach to taking into account the most significant factors that determine an increase in the efficiency of an enterprise in post-crisis conditions, taking into account inflationary processes in the country's economy. As a result of the study, the factors under consideration are divided into the following groups: factors of the development of the market environment; factors of taking into account the strategic objectives of the enterprise development; factors of state control in the field of prices for goods and services; factors of characteristics of manufactured goods; factors of sustainable development of the enterprise; factors of influence of inflation on the pricing policy of the enterprise.

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Author Biographies

Natalya V. Arsenieva, Moscow Aviation Institute (National Research University), Moscow, Russia.

PhD in Economic Sciences, Associate Professor, Moscow Aviation Institute (National Research University), Moscow, Russia.

Lyudmila M. Putyatina, Moscow Aviation Institute (National Research University), Moscow, Russia.

Doctor in Economic Sciences, Professor, Moscow Aviation Institute (National Research University), Moscow, Russia.

Margarita V. Yakovleva, Moscow Aviation Institute (National Research University), Moscow, Russia.

Senior Lecturer, Moscow Aviation Institute (National Research University), Moscow, Russia.

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