System of factors determining the pricing policy of machine-building enterprises in modern conditions

Keywords: pricing policy of the enterprise, pricing strategy, market conditions, marketing strategy, commodity policy.


The article considers modern economic categories of pricing policy and pricing strategy, which with some similarity have differences in practice. The definition of pricing policy and its importance in modern conditions is given. The basic elements of the pricing policy of enterprises are given. The aim of the study is to analyze the main factors that determine the pricing policy of an enterprise in modern conditions and the possibility of their competent use in practice. Methodologically, the study is aimed at an integrated approach to taking into account the most significant factors that determine an increase in the efficiency of an enterprise in post-crisis conditions, taking into account inflationary processes in the country's economy. As a result of the study, the factors under consideration are divided into the following groups: factors of the development of the market environment; factors of taking into account the strategic objectives of the enterprise development; factors of state control in the field of prices for goods and services; factors of characteristics of manufactured goods; factors of sustainable development of the enterprise; factors of influence of inflation on the pricing policy of the enterprise.


Download data is not yet available.

Author Biographies

Natalya V. Arsenieva, Moscow Aviation Institute (National Research University), Moscow, Russia.

PhD in Economic Sciences, Associate Professor, Moscow Aviation Institute (National Research University), Moscow, Russia.

Lyudmila M. Putyatina, Moscow Aviation Institute (National Research University), Moscow, Russia.

Doctor in Economic Sciences, Professor, Moscow Aviation Institute (National Research University), Moscow, Russia.

Margarita V. Yakovleva, Moscow Aviation Institute (National Research University), Moscow, Russia.

Senior Lecturer, Moscow Aviation Institute (National Research University), Moscow, Russia.


Allen, K. (2007). Promotion of new technologies to the market. Moscow: BINOM. Knowledge laboratory. Available at

Arsenieva, N. V., & Putyatina, L. M. (2021). Sustainability assessment of the economic development of machine-building enterprises in a competitive environment. Amazonia Investiga, 10(40), 178-189.

Bazdnikin, A. S. (2012). Prices and pricing. Moscow: Urait. Available at

Buzyrev, V. V., Suvorova, A. P., & Ammosova, N. M. (2008). Pricing and determination of the estimated cost of construction. Moscow: Academy Publishing Center.

Cram, T. (2010). Great Price: On the Secrets of Smart Pricing. Moscow: Olympus Business. Available at

Daly, D.L. (2004). Effective pricing is the foundation of a competitive advantage. Мoscow: Williams.

Gort, M. (1962). Diversification and integration in American industry: a study by the National Bureau of Economic Research. Princeton: Princeton University Press.

Labzunov, P. P. (2013). Managing prices and costs in the modern economy. Moscow: Book World.

Lipsits, I. V. (2014). Pricing. Moscow: Urait.

Marne, M., Rögner, E., & Zawada, K. (2015). Price Advantage: How much should your item cost? Moscow: Alpina Publisher.

Milenković, M., Glavić, D., & Maričić, M. (2019). Determining factors affecting congestion pricing acceptability. Transport Policy, 82, 58-74.

Nagle, T. T., & Holden, R. K. (2001). Pricing strategy and tactics. St. Petersburg: Piter.

Novikov, S. V. (2018). The features of innovative processes in the Russian Federation: Analysis of current practices. Espacios, 39(39), 2.

Okladnikov, D. E., & Tsvirkun, A. D. (2013). Pricing Methods and Case Studies. Moscow: Lenand. Available at

Plaskova, N., & Prodanova, N. (2021). Margin Analysis in Management and Operational Profitability and Pricing Policy of a Production Organization. Intellectual Economics, 15, 165-185.

Popov, R. A., Sekisov, A. N., & Shipilova, N. A. (2016). The Economics of innovation in modern Russia: practice, problems and prospects. International Journal of Economics and Financial Issues, 6(8S), 184-188.

Putyatina, L. M., & Arsenyeva, N. V. (2020). Development of labor potential as an element of the management strategy of a machine-building enterprise. Labor economics, 7(2), 183-192.

Rashid, C. A. (2019). Pricing policy and its impact on the profitability. International Journal of Finance & Banking Studies, 8(3), 101-108.

Salimzhanov, I. K. (2001). Prices and pricing: a textbook for universities. Moscow: Finstatinform.

Van der Rest, J. P., Roper, A., & Wang, X. L. (2018). Why is a change of company pricing policy so hard to implement? International Journal of Hospitality Management, 69, 30-40.

Van Kranenburg, H. L. (2004). ‘Diversification Strategy, Diversity and Performance Among Publishing Companies. In 6th World Media Economics Conference, Montréal, Canada, 12-15 May.

Vasyukhin, V. V. (2010). Basics of pricing. Saint Petersburg: Saint Petersburg National Research University of Information Technologies, Mechanics and Optics.

Yakoreva, A. S. (2008). Pricing. Moscow: GrossMedia.

Zamkovoi, A. A., Komarova, N. V., & Novikov, S. V. (2019). Rethinking the education of aviation specialists for a New Era. Russian engineering research, 39(3), 268-271.
How to Cite
Arsenieva, N. V., Putyatina, L. M., & Yakovleva, M. V. (2021). System of factors determining the pricing policy of machine-building enterprises in modern conditions. Amazonia Investiga, 10(47), 116-124.