Discourse analysis and digital technologies: (TikTok, hashtags, Instagram, YouTube): universal and specific aspects in international practice
Keywords:
discourse, digital technologies, digital communication, digital communication practices, discourse analysis.
Abstract
Nowadays, digital communication helps people to establish contact quickly and conveniently, to convey their message, ideas, the vision of the world to a wide audience. In this regard, new challenges have emerged for discourse analysis in the field of research on the features of digital communication, digital communication practices, the impact of electronic communication technologies on the formation and conduct of discourse, application, and influence of extralinguistic factors on speech. The article analyzes the problems and features of discourse using digital technologies, current trends, and new data in the field of social networks, hashtag activism, problems of involvement, activity, motivation of participants in online communication, formation of their online identity. The authors used system-functional, hermeneutic methods, linguistic analysis, methods of analysis, and synthesis in the framework of discourse theory. The study found and confirmed that the features of digital communication practices and the formation of discourse on the Internet are the widespread use of social networks, hashtags, social integration activities such as challenges, the use of special vocabulary specific to Internet communication, the ability to express themselves and form their own online user identity. Extralinguistic factors of discourse formation in digital communicative practices are major from the point of view of discourse analysis.
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References
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Van Dijk, T.A. (2009). Society and discourse: How social contexts influence text and talk. Cambridge University Press. DOI:10.1017/CBO9780511575273
Wynn, E., & Katz, J.E. (1997). Hyperbole Over Cyberspace: Self-Presentation and Social Boundaries in Internet Home Pages and Discourse. Information Society, 13(4), 297-327. Recovered from https://doi.org/10.1080/019722497129043
Yang, G. (2016). Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter. Media and Communication, 4(4), 13-17. Recovered from https://doi.org/10.17645/mac.v4i4.692
Anderson, K.E. (2020). Getting acquainted with social networks and apps: it is time to talk about TikTok. Library Hi Tech News, 4(37), 7-12. Recovered from https://doi.org/10.1108/LHTN-01-2020-0001
Baym, N.K. (2010). Personal Connections in the Digital Age. Malden, MA: Polity
BBC News. (August 10, 2021). TikTok named as the most downloaded app of 2020. Recovered from https://www.bbc.com/news/business-58155103
Berridge, S., & Portwood-Stacer, L. (2015). Introduction: Feminism, hashtags and violence against women and girls. Feminist Media Studies, 15(2), 341-341. doi:10.1080/14680777.2015.1008743
Bonilla, Y., & Rosa, J. (2015). #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States. American Ethnologist, 42(1), 4-17. doi:10.1111/amet.12112
Campbell, K.K. (2005). Agency: Promiscuous and protean. Communication and Critical/Cultural Studies, 2(1), 1-19. doi:10.1080/1479142042000332134
Clark, R. (2016). Hope in a hashtag: The discursive activism of #WhyIStayed. Feminist Media Studies. doi:10.1080/14680777.2016.1138235
Fairclough, N. (1995). Media discourse. London: Е. Arnold.
Fairclough, N. (2013). Critical discourse analysis: The critical study of language. London: Routledge.
Foucault, M. (2005). The Order of Things. London: Routledge.
Foucault, M. (2013). Archaeology of Knowledge. London: Routledge.
Frederick, B. (June 4, 2019). Ice Bucket Challenge dramatically accelerated the fight against ALS. Recovered from https://www.als.org/stories-news/ice-bucket-challenge-dramatically-accelerated-fight-against-als
Hook, D. (2007). Discourse, knowledge, materiality, history: Foucault and discourse analysis. In Foucault, psychology and the analytics of power (pp. 100-137). Palgrave Macmillan. Recovered from https://link.springer.com/chapter/10.1057/9780230592322_4
Jackson, S.J., Bailey, M., & Welles, B.F. (2020). HashtagActivism: Networks of race and gender justice. MIT Press. Recovered from https://direct.mit.edu/books/book/4597/HashtagActivismNetworks-of-Race-and-Gender-Justice
Jones, R.H., Chik, A., & Hafner, C.A. (2015). Discourse and digital practices: Doing discourse analysis in the digital age. London: Routledge. ISBN 9781138022331 Recovered from https://www.routledge.com/Discourse-and-Digital-Practices-Doing-discourse-analysis-in-the-digital/Jones-Chik-Hafner/p/book/9781138022331
Khan, M.L. (2017). Social media engagement: What motivates user participation and consumption on YouTube? Computers in human behavior, 66, 236-247. Recovered from https://doi.org/10.1016/j.chb.2016.09.024
Kiernan, M.C., Vucic, S., Cheah, B.C.,(2011). Amyotrophic lateral sclerosis. The Lancet, 377(9769), 942-955. doi:10.1016/S0140-6736(10)61156-7.
King, B.W. (2015). Investigating digital sex talk practices: A reflection on corpus-assisted discourse analysis. In Discourse and Digital Practices (pp. 142-155). Routledge.
Koohy, H., & Koohy, B. (2014). A Lesson from the Ice Bucket Challenge: Using Social Networks to Publicize Science. Frontiers in Genetics, 5, 430. Recovered from https://doi.org/10.3389/fgene.2014.00430
Kozhemyakin, E. (2016). Discourse Analysis in the Digital Age: Empowering. New Literary Review, 2 (138), 330-337. Recovered from http://www.intelros.ru/readroom/nlo/138-2016/30038-diskurs-analiz-v-cifrovuyu-epohu-rasshirenie-vozmozhnostey-rec-na-kn-discourse-and-digital-practices-doing-discourse-analysis-in-the-digital-era-l-ny-2015.html
Marwick, A.E. (2013). Online identity. A companion to new media dynamics, 355-364.
Mathew, W. (May 18, 2021). How Social Media Challenges Become Wildly Successful. Recovered from https://www.meltwater.com/en/blog/successful-social-media-challenges
Omar, B., & Dequan, W. (2020). Watch, share or create: The influence of personality traits and user motivation on TikTok mobile video usage. iJMI, 4(14), 121-137. Recovered from https://doi.org/10.3991/ijim.v14i04.12429
Papacharissi, Z. (2002). The Presentation of Self in Virtual Life: Characteristics of Personal Home Pages. Journalism and Mass Communication Quarterly, 79(3), 643-660.
Papacharissi, Z. (2010). A Networked Self: Identity, Community, and Culture on Social Network Sites. New York: Routledge.
Porter, J. (September 7, 2021). TikTok reportedly overtakes YouTube in US average watch time. The Verge. Recovered from https://www.theverge.com/2021/9/7/22660516/tiktok-average-watch-time-youtube-us-android-app-annie
Pressgrove, G., McKeever, B.W., & Jang, S.M. (2018). What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge. International Journal of Nonprofit and Voluntary Sector Marketing, 23(1), e1586. Recovered from https://doi.org/10.1002/nvsm.1586
Shafigullina, A.V., & Palyakin, R.B. (2016). Social media marketing as an effective instrument of the promotion of social business-project in social entrepreneurial activity. Academy of Marketing Studies Journal, 20, 1. Recovered from https://www.researchgate.net/publication/311802010_Social_media_marketing_
as_an_effective_instrument_of_the_promotion_of_social_business-project_in_social_entrepreneurial_activity
Subrahmanyam, K., & Šmahel, D. (2011). Constructing identity online: Identity exploration and self-presentation. In Digital Youth, pp. 59-80. Springer, New York, NY. ISBN 978-1-4419-6278-2. Recovered from https://www.springer.com/gp/book/9781441962775
TikTok. (February, 2021). Terms of Service. Recovered from https://www.tiktok.com/legal/terms-of-service?lang=en
Van Dijk, T.A. (1995). Aims of critical discourse analysis. Japanese discourse, 1(1), 17-27. Recovered from http://discourses.org/OldArticles/Aims%20of%20Critical%20Discourse%20Analysis.pdf
Van Dijk, T.A. (2008). Discourse and power. Macmillan International Higher Education. ISBN-10: 0230574092
Van Dijk, T.A. (2009). Society and discourse: How social contexts influence text and talk. Cambridge University Press. DOI:10.1017/CBO9780511575273
Wynn, E., & Katz, J.E. (1997). Hyperbole Over Cyberspace: Self-Presentation and Social Boundaries in Internet Home Pages and Discourse. Information Society, 13(4), 297-327. Recovered from https://doi.org/10.1080/019722497129043
Yang, G. (2016). Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter. Media and Communication, 4(4), 13-17. Recovered from https://doi.org/10.17645/mac.v4i4.692
Published
2021-09-29
How to Cite
Izotova, N., Polishchuk, M., & Taranik-Tkachuk, K. (2021). Discourse analysis and digital technologies: (TikTok, hashtags, Instagram, YouTube): universal and specific aspects in international practice. Amazonia Investiga, 10(44), 198-206. https://doi.org/10.34069/AI/2021.44.08.19
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