Discourse analysis and digital technologies: (TikTok, hashtags, Instagram, YouTube): universal and specific aspects in international practice

Keywords: discourse, digital technologies, digital communication, digital communication practices, discourse analysis.


Nowadays, digital communication helps people to establish contact quickly and conveniently, to convey their message, ideas, the vision of the world to a wide audience. In this regard, new challenges have emerged for discourse analysis in the field of research on the features of digital communication, digital communication practices, the impact of electronic communication technologies on the formation and conduct of discourse, application, and influence of extralinguistic factors on speech. The article analyzes the problems and features of discourse using digital technologies, current trends, and new data in the field of social networks, hashtag activism, problems of involvement, activity, motivation of participants in online communication, formation of their online identity. The authors used system-functional, hermeneutic methods, linguistic analysis, methods of analysis, and synthesis in the framework of discourse theory. The study found and confirmed that the features of digital communication practices and the formation of discourse on the Internet are the widespread use of social networks, hashtags, social integration activities such as challenges, the use of special vocabulary specific to Internet communication, the ability to express themselves and form their own online user identity. Extralinguistic factors of discourse formation in digital communicative practices are major from the point of view of discourse analysis.


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Author Biographies

Natalya Izotova, Kyiv National Linguistic University, Kyiv, Ukraine.

Doctor of Philology, Associate Professor, Professor of the Department of English Philology, Translation and Philosophy of Language named after Professor Morokhovsky, Kyiv National Linguistic University, Kyiv, Ukraine.

Mariia Polishchuk, National University "Odesa Law Academy", Odesa, Ukraine.

Teacher of the Department of Foreign Languages No. 1, National University "Odesa Law Academy", Odesa, Ukraine.

Kateryna Taranik-Tkachuk, Kyiv National Linguistic University, Kyiv.

Candidate of Pedagogical Sciences, Associate Professor, Department of Ukrainian Philology and Slavic Studies, Kyiv National Linguistic University, Kyiv.


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How to Cite
Izotova, N., Polishchuk, M., & Taranik-Tkachuk, K. (2021). Discourse analysis and digital technologies: (TikTok, hashtags, Instagram, YouTube): universal and specific aspects in international practice. Amazonia Investiga, 10(44), 198-206. https://doi.org/10.34069/AI/2021.44.08.19