Value searches of the globalizing world

Keywords: global world, value orientations, public consciousness, information, worldview, personality, consumption.


The article is devoted to the theoretical understanding of the trends and value priorities of modern society. The global world dictates to a person new conditions for development and value reorientation associated with transformational processes in information cyberspace. The changes taking place in the consumer society are associated with social, economic and cultural conditions. There is a change in the established spiritual values and human needs for values of a one-dimensional, pragmatic and utilitarian sense. Various ways of value reassessment of the current trends in society, which would contribute to the formation of sustainable development on the basis of an adequate worldview search for alternative ways of developing the future world, are considered.

The methodological basis of this study is the positions and conclusions of leading Western and Russian scientists who have paid great attention to the problems of global transformations in the modern world, which are closely related to the formation of a system of values. The study uses elements of a transdisciplinary paradigm that combines theoretical and methodological principles of system-structural, functional and comparative analysis, allowing us to trace the development of modern social relations against the background of the crisis of the global value system. The use of structural-functional and comparative methods helped to reveal the specifics and interconnectedness of value preferences in different cultures, made it possible to analyze the features of the contradictory socio-cultural space of modern society and identify its main axiological characteristics. The modern information society generates a completely different worldview and environment of activity, where the value system directly depends on intelligence and knowledge, and information becomes a strategic resource of society.


Download data is not yet available.

Author Biography

Zilya Nailovna Khabibullina, Bashkir State University, Republic of Bashkortostan, Russia.

Doctor of Philosophy, Professor, Department of Philosophy and Political Science Bashkir State University, Republic of Bashkortostan, Russia.


Arbeláez-Campillo, D. F., Rojas-Bahamón, M. J., & Arbeláez-Encarnación, T. F. (2019). Notes for the debate of the categories universal citizenship, human rights and globalization. Cuestiones Políticas, 34(61), 139-161. Recuperado a partir de

Artamonov, D.S., & Ustyantsev, V. B., (2020). Digital philosophy of history: problem statement. Bulletin of the Saratov University. Series “Philosophy. Psychology. Pedagogy”, 20(1), pp. 4–9.

Aseeva I.A., Budanov V.G., & Mayakova A.V. (2021). From digital technologies to a society of total control? Bulletin of the Tomsk State University. Philosophy. Sociology. Political science, No. 59, pp. 51-59.

Barlybaev Kh.A. (2016). Globalization: from analysis in breadth to research in depth, the Age of Globalization, № 1-2. С. 58-69.

Bell, D. (2004). The coming post-industrial society. Social forecasting experience. Moscow: Publishing house “Academia”., pp 944.

Bryzgalina, E.V. (2021). Artificial intelligence in education. Analysis of implementation goals. Man, 32(2), pp. 9-29.

Gendin, A.M. (2012). Values and value orientations in the system of factors determining activity. Bulletin of the Krasnoyarsk State Pedagogical University named after V.P. Astafieva, No. 2 (20), pp. 269-277.

Giddens E. (2011). Consequences of modernity. Moscow: Praxis, p. 352.

Kara-Murza, S. G., (2008). Manipulation of consciousness. Moscow: Eksmo, pp. 864.

Khabibullina, Z.N. (2019). Mass consciousness and elite thinking: social and philosophical aspects. Social and humanitarian knowledge, No. 10, pp. 167-173.

Makhovikov, A.E. (2019). Personality development as a world outlook illusion of the idea of progress. Bulletin of the Saratov University. Series “Philosophy. Psychology. Pedagogy”, 19(3), pp. 267–271.

Mayakova, A.V. (2019). Analysis of socio-cultural risks of modern society. VSU Bulletin. Series: Philosophy, No. 3, pp. 120-127.

Mikhailova, E. N. (2009). Socio-philosophical analysis of deformations of forms of social consciousness. Novosibirsk State University Bulletin. Series “Philosophy”, 7(3), pp. 61-64.

Nazaretyan, A.P. (2018) Challenges and Prospects for Civilization: Will Evolution Become Cosmically Significant? Philosophy questions, No. 6, pp. 99-110. URL:

Pavlov, A.V. (2019). Images of modernity in the 21st century: hypermodernism. Philosophy Journal, 12(2), pp. 20‒33.

Polozova, I.V. (2019). Transformation and deformation of the value system of modern society. Social and humanitarian review, No. 3, pp. 59-62.

Przhilenskiy V.I., (2021). The image of the East in systems of thinking and structures of social action. Problems of Philosophy, No. 6, pp. 54–64.

Semenov, V.S. (2007). On the ways of progressive development of Russian society and civilization in the 21st century. Problems of Philosophy, No. 4, pp. 94-113.

Seregina, T.N. (2016). The phenomenon of identity and cultural policy of modern Russia. Context and reflection: philosophy about the world and man, 5. № 6А, 248-258.

Shelekhov, A.M. (2002). The main provisions of the strategy of sustainable development of Russia. Moscow, pp. 161.

Stegnia, V.N. (2015). Personality in an information-innovative society. Perm: Publishing House of the Perm National Research Polytechnic University, pp. 448.

Yachin, S.E. (2017). Criticism of axiological reason. Questions of philosophy, No. 8, pp. 54-68.
How to Cite
Khabibullina, Z. N. (2021). Value searches of the globalizing world. Amazonia Investiga, 10(43), 248-256.