Implementation of manipulative speech tactics in translation (based on English and Spanish journalistic texts)

Vitaly V. Kabakov; Paola Julie Aguilar-Cruz

doi:10.34069/AI/2021.38.02.3

Vitaly V. Kabakov Moscow Aviation Institute (National Research University), Moscow, Russia. https://orcid.org/0000-0002-8648-6317
Paola Julie Aguilar-Cruz Jorge Eliécer Gaitán School, University of the Amazon, Colombia https://orcid.org/0000-0001-8386-9104

DOI: https://doi.org/10.34069/AI/2021.38.02.3

Keywords: manipulation, influence, journalism, public, politics.

Abstract

The article is devoted to the analysis of the use of manipulative speech tactics, which are actively used in journalistic texts to form a certain impact on the target audience. The article explores the tactics on the example of English and Spanish speech techniques. The purpose is to study the influence of manipulative tactics on journalistic discourse. The research methodology includes an analysis of newspaper and journalistic texts popular in the United Kingdom and Spain. The article explores the strategies of manipulative speech techniques in political discourse. In journalistic texts, speech techniques have a peculiarity in manifestation in the multilevel perception by the reader. For political discourse, a special role is to use metaphors. Tactics based on speech techniques, including visual and expressive means (metaphorical models), are in every language culture. Manipulation here will be considered as a means used for the implicit implementation at the mental level of specific goals, intentions, and attitudes that do not coincide with those that the target audience currently has. Communication in political discourse has the only goal: to influence the object of influence. Therefore, the basis for using manipulative speech techniques is to use a strategy of influence and control by public consciousness.

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Author Biographies

Vitaly V. Kabakov, Moscow Aviation Institute (National Research University), Moscow, Russia.

Senior Lecturer, Moscow Aviation Institute (National Research University), Moscow, Russia.

Paola Julie Aguilar-Cruz, Jorge Eliécer Gaitán School, University of the Amazon, Colombia

Master degree in Education from Universidad de Medellin. English teacher at Jorge Eliécer Gaitán High School and Amazonia University. PhD student in Educational Technology at Central China Normal University, Colombia.

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