The Influence of Social Factors on Business Performance: A Study of Middle Level Managers of Textile-Based Organizations

  • Hira Manzoor National College of Business Administratoin and Economics (NCBA&E) Lahore, Punjab, Pakistan.
  • MF Ashraf Government College University, Faisalabad, Punjab, Pakistan.
  • Ayesha Ch. Government College University, Faisalabad, Punjab, Pakistan.
Keywords: Creativity skill, Social Factors, Strict control, encouragement, professional attitude, Middle level manager.


The study has its focus on influence of social factors on business performance with mediating role of creativity skill of middle level managers, because enterprise does not compete itself without creativity and innovative skill. Therefore, social factors have important influence on individuals’ behavior and leave positive and negative effects on creativity of middle managers and performance of enterprise. To examine the aforementioned aims study used primary data and 120 respondents were interviewed through a self structured questionnaire and question statements are derived from past literature and developed hypothesis to check the association between independent variables (strict control, encouragement, professional attitude, interaction with top managers and colleagues) and dependent variable (creativity skill). The analysis was performed by using descriptive and inferential statistics through SPSS (20). The results of the study showed positive relationship between independent and dependent variables. The current study recommended that valuable tactics in challenging tasks, deliberating ownership of managerial skills can produce creativity in positive ways. It is also suggested that creativity can be attained and polish through providing learning environment.


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Author Biographies

Hira Manzoor, National College of Business Administratoin and Economics (NCBA&E) Lahore, Punjab, Pakistan.

Department of Business Administration, National College of Business Administratoin and Economics (NCBA&E) Lahore, Punjab, Pakistan.

MF Ashraf, Government College University, Faisalabad, Punjab, Pakistan.

Department of Sociology, Government College University, Faisalabad, Punjab, Pakistan.

Ayesha Ch., Government College University, Faisalabad, Punjab, Pakistan.

Department of Sociology, Government College University, Faisalabad, Punjab, Pakistan.


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How to Cite
Manzoor, H., Ashraf, M., & Ch., A. (2020). The Influence of Social Factors on Business Performance: A Study of Middle Level Managers of Textile-Based Organizations. Amazonia Investiga, 9(33), 59-67.