Teaching special vocabulary for foreign students studying in the field of “Advertising and public relations”
Palavras-chave:
Vocabulary, professional language, Russian as a foreign language, “Advertising and public relations”.Resumo
The article demonstrates the linguodidactic capabilities of a scientific text in professional language teaching system for foreign students. Using the example of the practical lesson fragment “The ways of interaction with public”, it is proved that the implementation of education professional orientation principle plays a key role in the development of a system for teaching foreigners the Russian language.
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Referências
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Gorokhov, V. M. (ed). (2014). Public relations and advertising in the communication system. Collection of scientific papers of the Department of Advertising and Public Relations, 9, 157 p.
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The Federal State Educational Standard for Higher Education in the direction of training 03.03.01 (2016). “Advertising and Public Relations” (undergraduate level). Approved by the Order of the Ministry of Education and Science of the Russian Federation on August 11, Electronic source. Access mode http://www.osu.ru/docs/fgos /vo/bak_42.03.01.pdf