Aspectos teóricos y prácticos de la administración de precios en los holdings
Palabras clave:
gestión, gestión de precios entre empresas, métodos de precios, precios.Resumen
Este artículo presenta las características de la gestión de precios en los holdings e investiga los problemas que pueden surgir. En el documento se han fundamentado los métodos de fijación de precios en la aplicación a nivel intrínseco de la gestión de precios y se han examinado sus aspectos positivos y negativos. El artículo muestra el nivel de avance de la esfera de administración en tres direcciones: la gestión de precios, la gestión interna y la gestión metodológica.
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Gurkov, I.B. (2008). Strategy and structure of the Corporatio: 2nd edition, revised. Moscow: Delo.
Hassard, J., McCann, L. & Morris, J. (2009) Managing in the modern corporation: the intensification of managerial work in the USA, UK and Japan. Cambridge: Cambridge University Press.
Hayes, D.K. & Miller A.A. (2011). Revenue management for the hospitality industry. Hoboken, New Jersey: Wiley.
Mottaeva, A.B., Shlafman, A.I. & Demicheva, I.S. (2011). Corporate governance: Textbook. ?oscow: Institute of business and politics.
Moyer, B.A. & Wittmann, R.A. (2008). Nursing education: foundations for practice excellence.
Philadelphia: F.A. Davis. Novikov, S.V. (2019). Problems of the Russian Economy integration in the sphere of high-tech global space. TEM Journal. 8(1), 207-210.
Novikov, S.V. (2019). The features of innovative processes in the Russian Federation: Analysis of current practices. Espacios. 39(39), 10.
Simon, H. (2018). Price management. New York: Springer Science+Business Media.
Smith, T.J. (2016). Pricing done right: the pricing framework proven successful by the world's most profitable companies. Hoboken, New Jersey: Bloomberg Press An Imprint of Wiley.
Tarakanov, V.A. (2007). Improving the efficiency of the strategic management system of a diversified holding: autoabstract. ?oscow: Russian state University for the Humanities (RSUH).
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Publicado
2019-06-25
Cómo citar
Cherner, N. V. (2019). Aspectos teóricos y prácticos de la administración de precios en los holdings. Amazonia Investiga, 8(20), 271–277. Recuperado a partir de https://amazoniainvestiga.info/index.php/amazonia/article/view/96
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