La identidad nacional de los medios de comunicación de masas: Estudio retrospectivo de la prevalencia de los medios de comunicación rusos en Europa oriental

Autores/as

  • Anna V. Kalinina Department of Marketing and Municipal Management, Tyumen Industrial University. Tyumen, Russian Federation.
  • Luidmila V. Pushkareva Department of State and Municipal Management of the North-West Institute of Management, Russian Presidential Academy of National Economy and Public Administration. St. Petersburg, Russian Federatio
  • Anna I. Rybakova Faculty of additional vocational education, Russian State Social University. Moscow, Russian Federation.

Palabras clave:

Globalización, medios de comunicación de masas, espacio de medios de comunicación, grupos lingüísticos de población, identidad nacional, problemas étnicos.

Resumen

El estudio se centra en la identidad nacional de los medios de comunicación de masas en la era de la globalización. Se ha tratado de examinar la situación lingüística en la sociedad pluricultural en que existen grupos de minorías nacionales bien definidos. El observatorio principal del estudio fue la identificación de los problemas y las consecuencias del desplazamiento de los grupos lingüísticos a través de los medios de comunicación de masas. Como la base analítica, se utilizaron los datos retrospectivos sobre la prevalencia de los medios de comunicación de masas rusos en Estonia, donde alrededor de la mitad de la población que habla el idioma ruso no puede seguir los medios de comunicación de masas en Estonia debido a la falta de conocimiento del idioma. Trataremos de hacer un seguimiento de estas características durante el período 1998-2013. Los resultados han llevado a la conclusión de que gran parte de la población que habla el idioma ruso de Estonia está principalmente siguiendo los canales de televisión rusos y, por lo tanto, está más integrada en el campo de información de Rusia que de Estonia. Se ha identificado la dinámica diversificada en la actividad de los medios de comunicación de masas por el tipo de distribución. El artículo destaca las contradicciones entre los medios de comunicación de masas estonios y rusos, entre Estonia y la UE sobre el papel de los medios de comunicación de masas públicos multilingües.

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Biografía del autor/a

Anna V. Kalinina, Department of Marketing and Municipal Management, Tyumen Industrial University. Tyumen, Russian Federation.

Cand.Sci. (Historical), Associate professor. Department of Marketing and Municipal Management, Tyumen Industrial University. Tyumen, Russian Federation.

Luidmila V. Pushkareva, Department of State and Municipal Management of the North-West Institute of Management, Russian Presidential Academy of National Economy and Public Administration. St. Petersburg, Russian Federatio

Dr.Sci. (Economic), Professor. Department of State and Municipal Management of the North-West Institute of Management, Russian Presidential Academy of National Economy and Public Administration. St. Petersburg, Russian Federatio

Anna I. Rybakova, Faculty of additional vocational education, Russian State Social University. Moscow, Russian Federation.

Cand.Sci. (Psychological), Associate Professor. Faculty of additional vocational education, Russian State Social University. Moscow, Russian Federation.

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Publicado

2019-09-26

Cómo citar

Kalinina, A. V., Pushkareva, L. V., & Rybakova, A. I. (2019). La identidad nacional de los medios de comunicación de masas: Estudio retrospectivo de la prevalencia de los medios de comunicación rusos en Europa oriental. Amazonia Investiga, 8(22), 40–50. Recuperado a partir de https://amazoniainvestiga.info/index.php/amazonia/article/view/26

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