Análisis de la Satisfacción Ciudadana desde la perspectiva de los Servicios Públicos en Zonas Urbanas

Autores/as

DOI:

https://doi.org/10.34069/AI/2022.50.02.23

Palabras clave:

Políticas Públicas, satisfacción, lealtad, ecuaciones estructurales, Mínimos Cuadrados Parciales.

Resumen

Esta investigación propone un análisis de la satisfacción ciudadana y el nivel de arraigo territorial de la población urbana a través de las relaciones causales de calidad esperada - calidad percibida - valor percibido - satisfacción - lealtad en las dimensiones de planificación territorial, provisión de servicios públicos y gestión medioambiental. Este trabajo constituye una herramienta científica para investigaciones futuras y sirve como base para la toma decisiones en el ámbito de la política pública. Se utilizó el software Warp-PLS 7.0 para el diseño de un modelo de ecuaciones estructurales con base en un conjunto de encuestas aplicando el Índice de Satisfacción al Cliente Americano (ACSI) para evaluar 5 hipótesis propuestas. El cuestionario de preguntas fue dirigido a una muestra aleatoria simple de 550 ciudadanos, obteniendo respuestas de 521. Los resultados sugieren que existe una relación positiva y significativa entre el valor percibido, satisfacción y lealtad del ciudadano. Esta investigación agrega un efecto moderador de la calidad percibida en la planificación y territorial, provisión de servicios públicos y en la gestión medioambiental sobre la relación causal valor percibido - satisfacción. El estudio muestra que las políticas ejercidas por los gestores públicos constituyen una gran influencia en la satisfacción del ciudadano.

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Biografía del autor/a

María-Salomé Ochoa-Rico, Universidad de Córdoba, Córdoba, España.

Magister en Economía, Doctorando en Ciencias Sociales y Jurídicas, Universidad de Córdoba, Córdoba, España.

Andrés Concha-Bucaram, Universidad de Córdoba, Córdoba, España.

Magister en Dirección de Proyectos, Doctorando en Ciencias Sociales y Jurídicas, Universidad de Córdoba, Córdoba, España.

José Romero-Subia, Universidad de Córdoba, Córdoba, España.

Magister en Economía, Doctorando en Ciencias Sociales y Jurídicas, Universidad de Córdoba, Córdoba, España.

Rafael Sorhegui-Ortega, Universidad Ecotec, Samborondón, Ecuador.

Doctor en Ciencias Económicas, Docente-Investigador tiempo completo, Universidad Ecotec, Samborondón, Ecuador.

Arnaldo Vergara-Romero, Universidad Ecotec, Samborondón, Ecuador.

Magister en Economía, Docente-Investigador tiempo completo, Universidad Ecotec, Samborondón, Ecuador.

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Publicado

2022-03-10

Cómo citar

Ochoa-Rico, M.-S., Concha-Bucaram, A., Romero-Subia, J., Sorhegui-Ortega, R., & Vergara-Romero, A. (2022). Análisis de la Satisfacción Ciudadana desde la perspectiva de los Servicios Públicos en Zonas Urbanas. Amazonia Investiga, 11(50), 245–259. https://doi.org/10.34069/AI/2022.50.02.23

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