Vol. 13 No. 79 (2024)
Articles

Effectiveness of cultural diplomacy in promoting common EU values

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  • Oleh Holoborodko,
  • Elvira Gerasymova,
  • Nataliia Shevchenko
Oleh Holoborodko
Kyiv University of Culture, Kyiv, Ukraine.
Bio
Elvira Gerasymova
Hryhorii Skovoroda University in Pereiaslav, Pereіaslav, Ukraine.
Bio
Nataliia Shevchenko
National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine.
Bio
DOI: https://doi.org/10.34069/AI/2024.79.07.11

Published 2024-07-30

Keywords

  • cultural diplomacy, foreign policy, European integration, shared values, soft power, cultural programmes, European community.

How to Cite

Holoborodko, O., Gerasymova, E., & Shevchenko, N. (2024). Effectiveness of cultural diplomacy in promoting common EU values. Amazonia Investiga, 13(79), 141–154. https://doi.org/10.34069/AI/2024.79.07.11

Copyright (c) 2024 Oleh Holoborodko, Elvira Gerasymova, Nataliia Shevchenko

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This study investigates the effectiveness of the European Union's (EU) cultural diplomacy in promoting its shared values. The research analyzes the mechanisms of the cultural sector in EU foreign policy, utilizing methods such as documentary research, induction and deduction, analysis and synthesis, and abstract-logical processes. The findings demonstrate that EU cultural diplomacy is an integral part of promoting shared EU values, employing both direct and indirect public diplomacy tools. The study concludes that a unified approach, including Ukraine's involvement, is crucial for enhancing the effectiveness of promoting EU values. Further research should focus on analyzing the shared values of the EU and Ukraine to develop a standardized model for their promotion.

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