Genre-forming signs of advertisements newspaper “siberian leaflet” XIX Century

Margarita S. Vyhrystyuk; Sofya V. Onina; Fedosia M. Lelkhova

Margarita S. Vyhrystyuk Federal State Budgetary Educational Institution of higher education “Yugra State University”, Khanty-Mansiysk Yugra, Russian Federation Federal State Budgetary Educational Institution of higher education “Tyumen State University”, Tyumen, Russian Federation
Sofya V. Onina Federal State Budgetary Educational Institution of higher education “Yugra State University”, Khanty-Mansiysk, Russian Federation
Fedosia M. Lelkhova Ob-Ugric institute of applied researches and development, Yugra, Russian Federation

Keywords: Advertising texts, genre-forming signs, genre of informational announcements, regional historical stylistics.

Abstract

The scientific article is devoted to the study of the genre-forming signs of advertisements of the newspaper “Siberian leaflet of the end of the XIX century.” In the process of studying the composition of newspaper informational announcements as an aggregate of the necessary constituent elements of an ad, we note that each of its details has a key role in determining the genre component of the ad text: indicating the date, time, place of event, addressee, description, description of the nature of the action. As a result of the linguistic analysis of advertising texts of the central Siberian newspaper, the specifics of Russian advertising at the turn of the centuries, its structure and main genre-forming signs were identified, thereby determining the place of Tobolsk advertising in the formation of the Russian literary language beyond the Urals.

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Author Biographies

Margarita S. Vyhrystyuk, Federal State Budgetary Educational Institution of higher education “Yugra State University”, Khanty-Mansiysk Yugra, Russian Federation Federal State Budgetary Educational Institution of higher education “Tyumen State University”, Tyumen, Russian Federation

Federal State Budgetary Educational Institution of higher education “Yugra State
University”, Khanty-Mansiysk Yugra, Russian Federation Federal State Budgetary Educational Institution of higher education “Tyumen State University”, Tyumen, Russian Federation

Sofya V. Onina, Federal State Budgetary Educational Institution of higher education “Yugra State University”, Khanty-Mansiysk, Russian Federation

Federal State Budgetary Educational Institution of higher education “Yugra State University”, Khanty-Mansiysk, Russian Federation

Fedosia M. Lelkhova, Ob-Ugric institute of applied researches and development, Yugra, Russian Federation

Ob-Ugric institute of applied researches and development, Yugra, Russian Federation

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