Educational marketing as a basis for the development of modern Ukrainian society and the state

Keywords: education, higher education, Ukraine, market, employability, educational marketing, educational service.

Abstract

This study is aimed to contribute into the improvement for 'educational marketing' as one of the essential and defining areas that accelerates a comprehensive social development of today's Ukraine, strengthening the intellectual potential of Ukrainian society and the State. The methodology used in the research allows developing a renewed strategy of educational marketing, which would take into account the system of professional education based on marketing policy, focused on a set of marketing patterns. The research gives a general understanding of what material & technical, legal-organizational, socio-economic, and mental problems Ukraine's contemporary education system functions with. The emphasis is made on the problems of the Higher Education reforming. The scientific novelty element consists in the proposal to create a profile package of a modern senior- and middle-level specialist, focusing higher education institutions on the development of marketing skills for these specialists.

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Author Biographies

Yevhen Borinshtein, “South Ukrainian National Pedagogical University named after K.D. Ushynsky”, Ukraine.

Doctor Hab. in Philosophical Sciences, Professor, head of the department of Philosophy, Sociology and Management of sociocultural activities, the state institution “South Ukrainian National Pedagogical University named after K.D. Ushynsky”, Ukraine.

Oleksandr Stovpets, Odessa National Maritime University, Ukraine.

Doctor Hab. in Philosophical Sciences, Professor of the Criminal and Administrative Law department, & Professor of the Philosophy department, Odessa National Maritime University, Ukraine.

Anton Kisse, “South Ukrainian National Pedagogical University named after K.D. Ushynsky”, Ukraine.

Doctor Hab. in Political Science, professor of the department of Philosophy, Sociology and Management of sociocultural activities, the state institution “South Ukrainian National Pedagogical University named after K.D. Ushynsky”, the People's deputy of the Verkhovna Rada of Ukraine.

Inna Balashenko, “South Ukrainian National Pedagogical University named after K.D. Ushynsky”, Ukraine.

PhD in Philosophical Sciences, associate professor of the department of Philosophy, Sociology and Management of sociocultural activities, the state institution “South Ukrainian National Pedagogical University named after K.D. Ushynsky”, Ukraine.

Volodymyr Kulichenko, Odessa National Maritime University, Ukraine.

PhD in Philosophical Sciences, associate professor, the head of Philosophy department, Odessa National Maritime University, Ukraine.

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Published
2022-08-30
How to Cite
Borinshtein, Y., Stovpets, O., Kisse, A., Balashenko, I., & Kulichenko, V. (2022). Educational marketing as a basis for the development of modern Ukrainian society and the state. Amazonia Investiga, 11(54), 146-157. https://doi.org/10.34069/AI/2022.54.06.14
Section
Articles