Libraries of pedagogical institutions of higher education on social media

Keywords: libraries, social media (social networks), effectiveness criteria, pedagogical institutions of higher education, Ukraine.

Abstract

The article aims to explore nowadays promoting conditions of libraries of pedagogical institutions of higher education on social media and define effectiveness criteria of this process. Content analysis of official accounts of 19 libraries of pedagogical institutions of higher education in Ukraine is provided. Based on the results of content analysis the authors explore the current state of representing their information products and services on social networks, specify the factors that contribute to the effectiveness of promoting library services among users. The authors indicate the following factors which influence the followers number: correct use of hashtags, authenticity and frequency of content updating, maximum content synchronization of the library profiles on various social networks for uniform information and involvement of their target audiences; insight and successful use of functionality of various social networks by librarians.

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Author Biographies

Anna Shelestova, Kharkiv State Academy of Culture, Kharkiv, Ukraine.

PhD in Social Communication Sciences, Associate Professor at the Information Technologies Chair, Kharkiv State Academy of Culture, Kharkiv, Ukraine.

Alla Solianyk, Kharkiv State Academy of Culture, Kharkiv, Ukraine.

Doctor of Pedagogical Sciences, Professor, Head of the Social Communications, Museum and Tourism Activities Department, Kharkiv State Academy of Culture, Kharkiv, Ukraine.

Nadiia Bachynska, Kyiv National University of Culture and Arts, Kyiv, Ukraine.

PhD in Pedagogical Sciences, Associate Professor, Head of the Information Technologies Chair, Kyiv National University of Culture and Arts, Kyiv, Ukraine.

Tetyana Novalska, Kyiv National University of Culture and Arts, Kyiv, Ukraine.

Doctor of Historical Sciences, Professor, Professor at the Information Technologies Chair, Kyiv National University of Culture and Arts, Kyiv, Ukraine.

Oleksii Kobieliev, Kharkiv State Academy of Culture, Kharkiv, Ukraine.

Doctor of Social Communication Science, Associate Professor, Professor at the Information, Librarian, Archive Chair, Kharkiv State Academy of Culture, Kharkiv, Ukraine.

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Published
2021-12-17
How to Cite
Shelestova, A., Solianyk, A., Bachynska, N., Novalska, T., & Kobieliev, O. (2021). Libraries of pedagogical institutions of higher education on social media. Amazonia Investiga, 10(47), 197-206. https://doi.org/10.34069/AI/2021.47.11.20
Section
Articles