Interpretation potential of mass media metaphor

Keywords: economic discourse, language of mass media, metaphor, political discourse, types of metaphorical transferences.

Abstract

The article is devoted to the analysis of the interpretation possibilities of the mass media metaphor. The aim of the work is to identify the semantic spheres that beget a metaphor in the modern language of the Ukrainian mass media. This work demonstrates the mechanism of metaphor production: components of a new meaning, components of metaphorical meaning, and the structure of metaphorical transference. The problems associated with the interpretation of metaphors are considered. The cognitive process of creating the investigated units represents the types of metaphorical transference. The metaphor is designed to simplify the process of perceiving complex new material. In 2000-2020 a new wave of metaphorical productivity was marked by the terms of the natural sciences during the timeframe of the research. As a result of the analysis, the metaphors of the political and economic discourses of the mass media were investigated, taking into account the semantic, cognitive-pragmatic approaches. On the basis of this material, the main trends in the development of the modern language of the Ukrainian mass media are revealed and the interpretative and evaluative potential of the media metaphor is determined.

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Author Biographies

Olena Ilchenko, National Academy of the National Guard of Ukraine, Kharkiv, Ukraine.

PhD in Philology, Assistant Professor at the Department of Philology, Translation and Strategic Communications of the National Academy of the National Guard of Ukraine, Kharkiv, Ukraine.

Polina Tkach, National Academy of the National Guard of Ukraine, Kharkiv, Ukraine.

PhD in Philology, Associate Professor, Professor at the Department of Philology, Translation and Strategic Communications of the National Academy of the National Guard of Ukraine, Kharkiv, Ukraine.

Liudmyla Sinna, National Academy of the National Guard of Ukraine, Kharkiv, Ukraine.

Assistant Professor at the Department of Philology, Translation and Strategic Communications of the National Academy of the National Guard of Ukraine, Kharkiv, Ukraine.

Oksana Kadaner, Yaroslav Mudryi National Law University, Kharkiv, Ukraine.

PhD in Philology, Associate Professor, Assistant Professor at the Department of Foreign Languages № 1, Yaroslav Mudryi National Law University, Kharkiv, Ukraine.

Olena Overchuk, Karkiv National University of Internal Affair, Kharkiv, Ukraine.

Ph.D. in Philology, Assistant Professor at the Depatment of Ukrainian Studies of the Karkiv National University of Internal Affair, Kharkiv, Ukraine.

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Published
2021-07-30
How to Cite
Ilchenko, O., Tkach, P., Sinna, L., Kadaner, O., & Overchuk, O. (2021). Interpretation potential of mass media metaphor. Amazonia Investiga, 10(42), 56-68. https://doi.org/10.34069/AI/2021.42.06.6
Section
Articles
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