Awareness of the economically active population about entrepreneurship: country analysis

I.S. Pinkovetskaia; M.A. Yakhyaev; S.V. Laptev; N.N. Lipatova

doi:10.34069/AI/2021.42.06.3

I.S. Pinkovetskaia Ulyanovsk State University, Ulyanovsk, Russia. https://orcid.org/0000-0002-8224-9031
M.A. Yakhyaev Institute of Social Sciences, Moscow, Russia. https://orcid.org/0000-0002-2938-7689
S.V. Laptev Financial University under the Government of the Russian Federation, Moscow, Russia. https://orcid.org/0000-0003-3193-5071
N.N. Lipatova Samara State Agrarian University, Kinel, Russia. https://orcid.org/0000-0002-3167-7271

DOI: https://doi.org/10.34069/AI/2021.42.06.3

Keywords: entrepreneurship, mass media, men, women, awareness of entrepreneurship.

Abstract

Aim of study is to assess level of awareness for economically active population about modern entrepreneurship and its socio-economic significance. A survey of the economically active population on ways to obtain information about the activities of entrepreneurs in 59 countries served as the initial information of the study. Our research was aimed at evaluating indicators that describe the proportion of men and women who received information about entrepreneurship from the media, as well as from familiar entrepreneurs, in whole number gender groups. In course of research, economic and mathematical models were developed. The study showed that in most countries, the economically active population is more focused on business data from the media. It is shown that there is a gender gap in the level of people's awareness of entrepreneurship.

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Author Biographies

I.S. Pinkovetskaia, Ulyanovsk State University, Ulyanovsk, Russia.

Economic analysis and State Management Department, Ulyanovsk State University, Ulyanovsk, Russia.

M.A. Yakhyaev, Institute of Social Sciences, Moscow, Russia.

Economics and Management Department, Institute of Social Sciences, Moscow, Russia.

S.V. Laptev, Financial University under the Government of the Russian Federation, Moscow, Russia.

Financial Management Department, Plekhanov Russian University of Economics, Corporate Finance and Corporate Governance Department, Financial University under the Government of the Russian Federation, Moscow, Russia.

N.N. Lipatova, Samara State Agrarian University, Kinel, Russia.

Economic theory and economics of agriculture Department, Samara State Agrarian University, Kinel, Russia.

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