Strategy for increasing the competitiveness of the Russian company in the global satellite communications market

Natalia V. Komarova; Sergey I. Slav

doi:10.34069/AI/2021.41.05.18

Natalia V. Komarova Moscow Aviation Institute (National Research University), Moscow, Russia. https://orcid.org/0000-0003-3717-5659
Sergey I. Slav Moscow Aviation Institute (National Research University), Moscow, Russia. https://orcid.org/0000-0002-4250-8799

DOI: https://doi.org/10.34069/AI/2021.41.05.18

Keywords: strategy, competitiveness, satellite communications, key success factors, service life cycle, positioning.

Abstract

The article shows the relevance of work on developing a strategy for increasing the competitiveness of Russian Satellite Communications Company (RSCC) and degree of development of the problem. The logical structure of the research was formed, including such components as the object, subject, initial hypothesis, goal, methodological foundations and practical significance of the research. The mission of the studied RSCC is presented. The essence of the process of strategic planning for increasing competitiveness is investigated and the possibilities of determining the goals and structure of the company are revealed. The reasons for the low economic efficiency of using a standing point in a geostationary orbit for Russian companies are revealed and possible solutions to these problems are identified. There is the system of indicators by which the company loses to its competitors. The market segmentation by frequency resource is presented. The technology of selection of the frequency range by the client is shown. The key factors of the company's success in the global market have been identified and compared using these factors with the main competitors.

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Author Biographies

Natalia V. Komarova, Moscow Aviation Institute (National Research University), Moscow, Russia.

PhD in Technical Sciences, Associate Professor, Moscow Aviation Institute (National Research University), Moscow, Russia.

Sergey I. Slav, Moscow Aviation Institute (National Research University), Moscow, Russia.

Master's student, Moscow Aviation Institute (National Research University), Moscow, Russia.

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