HUSSAINY, S. K.; AHMED, P. D. R. Recognition and Recallability of Television Advertised Market Offerings Using Comic versus Serious Messages. Amazonia Investiga, [S. l.], v. 8, n. 21, p. 192–205, 2019. Disponível em: https://amazoniainvestiga.info/index.php/amazonia/article/view/92. Acesso em: 22 sep. 2025.