ALHAMAD, I. A. The Role of Emotional Marketing and eWOM in Sustaining Competitive Advantage in the Digital Era: A Dynamic Capabilities-Based Strategic Framework. Amazonia Investiga, [S. l.], v. 11, n. 51, p. 281–290, 2022. DOI: 10.34069/AI/2022.51.03.28. Disponível em: https://amazoniainvestiga.info/index.php/amazonia/article/view/1956. Acesso em: 3 jul. 2024.