@article{Alhamad_2022, title={The Role of Emotional Marketing and eWOM in Sustaining Competitive Advantage in the Digital Era: A Dynamic Capabilities-Based Strategic Framework}, volume={11}, url={https://amazoniainvestiga.info/index.php/amazonia/article/view/1956}, DOI={10.34069/AI/2022.51.03.28}, number={51}, journal={Amazonia Investiga}, author={Alhamad, Ibrahim Abdullah}, year={2022}, month={Apr.}, pages={281-290}